TREND ARTICLES

Need to know what’s new and trending in consumer packaged goods and services? You’ve come to the right place. Concise and insightful, Trendincite’s trend articles focus on the hottest consumer products, flavors, fragrances, ingredients, and lifestyle trends.

Trendincite's Top 5 2020 Trends & Beyond

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Woman with hands on stomach to promote good gut health for a trend article about new probiotic and microbiome-friendly food and beverages
Ingredient Trends
Amy Marks-McGee

PROBIOTICS PACK A PUNCH

Probiotics are live microorganisms (typically bacteria or yeast) that live in one’s gut and are good for the digestive system. Prebiotics are dietary fiber that

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A white bowl of hummus and pita for an ingredient article about Middle Eastern flavors with a focus on chickpeas and hummus
Ingredient Trends
Amy Marks-McGee

A TASTE OF MIDDLE EASTERN FLAVORS

The younger demographics continue to explore multicultural flavors. Middle Eastern flavors with an emphasis on Israeli inspired cuisine and hummus are currently popular. Chickpeas also

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A turquoise neon hotel sign for an article about interactive themed hospitality and travel experiences
Fragrance & Flavor Trends
Amy Marks-McGee

INTERACTIVE EXPERIENCES

Researching interactive, multi-sensory products and services is a passion and Trendincite has researched this inspiring theme several times in the past 12 years. Looking back,

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A black and white bulldog with crackers and coffee for a pet article about the humanization of pet food
Lifestyle Trends
Amy Marks-McGee

EVERY DOG HAS HIS DAY

American Pet Products Association reported that pet ownership in the last 30 years has risen from 56% to 68% of households. According to ResearchAndMarkets, the

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A close up of a blue eye with rainbow colored glittery eye shadow for an article about scented products such as cosmetics
Fragrance & Flavor Trends
Amy Marks-McGee

OLFACTIVE INNOVATION

Multi-sensory products and services is a subject of interest. Trendincite has addressed this theme several times in the past 11 years. Here’s a look back

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A close up of a peanut butter and jelly sandwich for an ingredient article about new PB&J products
Ingredient Trends
Amy Marks-McGee

PB&J 2.0

PB&J (Peanut Butter & Jelly) is an iconic, American classic. The first written peanut butter and jelly sandwich recipe was published by Julia Davis Chandler in

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Female gender symbols written in chalk along the side of a city building for an article about products made specifically for women
Lifestyle Trends
Amy Marks-McGee

MADE FOR WOMEN

According to the 2016 State Of Women-Owned Businesses Report, commissioned by American Express OPEN, it is estimated that there are 11.3 million women-owned businesses in

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Bottom of a white Nike sneaker with red background for an article about fashion and food collaborations
Lifestyle Trends
Amy Marks-McGee

FASHIONABLE FOOD & BEVERAGES

Food and beverages have become fashionable. Now more than ever, fashion and food are colliding and there are a variety of fun and creative collaborations

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Rolled denim jeans as an example of scented clothes for a fragrance article about multi-sensory scented products
Fragrance & Flavor Trends
Amy Marks-McGee

ALTERNATIVE SCENT APPLICATIONS

As many of you know, multi-sensory products and services are one of my favorite subjects. Here are the past trend articles I’ve written on this

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A cup of coffee with coffee beans on burlap for a trend article about new coffee and caffeinated products
Ingredient Trends
Amy Marks-McGee

COFFEE TALK – A CAFFEINE FIX

There’s been a lot of buzz about coffee. From unique coffee flavor combinations and new coffee shops to caffeine pick-me ups and alternative uses, coffee

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A mug of amber beer for an article about how beer is healthy for a post-workout recovery beverage
Health & Wellness Trends
Amy Marks-McGee

SINCE WHEN IS BEER HEALTHY?

I’ve heard that red wine and dark chocolate have health attributes because of the ingredient resveratrol found in both. Now it appears that beer is being

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Milk print ads for Fairlife Purely Nutritious Milk, Milk Life and Schick Hydro Silk
Design & Packaging Trends
Amy Marks-McGee

MILK ADS GET SPLASHY

Seems like milk print ads are getting splashy. The Milk Processor Education Program (MilkPEP) has replaced the National Milk Mustache Got Milk? ads with the

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Close up of old stacked books for a multi-sensory article about interactive experiences
Fragrance & Flavor Trends
Amy Marks-McGee

SENSATIONAL TECHNOLOGY CONTINUES

One of my favorite subjects is multi-sensory products and services. Trendincite examined this compelling topic in various articles: High-Tech Sensory Concepts, Sensory Sensations, Multi-Sensory Experiences,

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A close up of beer on tap for an article about beer flavored candy
Ingredient Trends
Amy Marks-McGee

CANDY ON TAP – BEER FLAVORS TRICKLE

Trend Alert – seems like beer flavors are trickling into candy. Jelly Belly debuted a non-alcoholic Draft Beer Jelly Bean while ChocOBeer in Europe introduced a line

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New York City skyline lite up at night for an article about perfumes with NYC city themes
Lifestyle Trends
Amy Marks-McGee

CITY SLICKER – NYC CITY THEMES

Although not a new concept, NYC city themes are inspiring recent fine fragrance launches. Laurice Rahme pioneered the NYC city theme with the launch of

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Cup of hot tea on a tray with tea leaves that spell out tea for an ingredient article about Earl Grey tea
Ingredient Trends
Amy Marks-McGee

A TOUCH OF EARL GREY TEA

I recently had a cup of cold brewed Earl Grey iced tea from Kee’s Chocolates. Besides the fact that I am caffeine sensitive and was

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A "Naming Convention Flash" slide with Jimmy Choo Flash, Olfactive Studio Flashback and Amor Amor In A Flash perfume bottles and the Oddka Electricity Vodka
Design & Packaging Trends
Amy Marks-McGee

FLASH IN A BOTTLE

In May 2013 I presented Olfactive Trends Quick Peek at Sniffapalooza’s Spring Fling and mentioned “Flash” as the newest naming convention in fine fragrance.  September

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A woman giving herself a manicure with pink glittery nail polish for an article about natural and nontoxic nail polish
Health & Wellness Trends
Amy Marks-McGee

PURE POLISH – NATURAL NAIL CARE

Four years ago Trendincite examined activity in the nail care market. The nail care market has boomed and according to Kline’s report “Professional Nail Care:

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Chef preparing vegetables and mushroom on a wooden tree slab for an article about experiential dining
Fragrance & Flavor Trends
Amy Marks-McGee

HIGH-TECH SENSORY CONCEPTS

The multi-sensory trend isn’t waning anytime soon. New and interesting high-tech sensory concepts, products, and restaurants continue to be introduced. In the last five years,

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A close up of fresh raw kale for an ingredient article about the superfood vegetable appearing in new products, juices and salads
Ingredient Trends
Amy Marks-McGee

NOT SO KRAZY FOR KALE PRODUCTS

Kale, the new superfood darling, is a cruciferous vegetable member of the cabbage family.  It is appearing in new Kale products such as fresh-squeezed juices,

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A close up of sunchokes aka Jerusalem artichokes for an ingredient article
Ingredient Trends
Amy Marks-McGee

SUNCHOKE WHAT? VEGETABLE ALERT

What exactly is a sunchoke? A sunchoke is most popularly known as a Jerusalem artichoke and is a tuber vegetable. It’s not from Jerusalem, it’s

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Two glass mason jars of honey with honey dipper on top for an ingredient article about new fragrance and flavor products
Ingredient Trends
Amy Marks-McGee

BEES KNEES – SWEET HONEY

Sweet honey has long been utilized throughout history in a majority of cultures. Known as a healthful ingredient, honey is most commonly used as a

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A close up of a shovel in dirt with a few green sprouts for an ingredient article about how dirt as a concept has inspired new products
Ingredient Trends
Amy Marks-McGee

EAT DIRT

As children, we constantly put dirt in our mouth and as adults we are going back to our roots and now we “eat dirt” as

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Close up of three silver spoons with edible yellow, red and blue beads for a multi-sensory article about molecular gastronomy
Fragrance & Flavor Trends
Amy Marks-McGee

SENSORY SENSATIONS

The multi-sensory trend is here to stay as new and interesting concepts, products and restaurants are introduced to create sensory sensations for consumers. In the

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A door welcome mat with the word home on it for a lifestyle trend article about delivery and subscription-based products and services
Lifestyle Trends
Amy Marks-McGee

AT YOUR DOORSTEP – SUBSCRIPTIONS

In today’s busy environment convenience is in ever higher demand. Delivery and subscription-based products and services are the newest retail answer to consumers’ needs for

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A close up of a Tiki cocktail with orange slices and mint for a lifestyle trend article on Tiki themed products and services
Lifestyle Trends
Amy Marks-McGee

TIKI TIME

Although it is officially Spring, you wouldn’t know it with the cold front and snowy weather we’ve recently been having. However, as Spring and Summertime

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A close up of a glass of seltzer with lime for a flavor article about food and beverages spiked with alcohol
Fragrance & Flavor Trends
Amy Marks-McGee

SPIKED WITH ALCOHOL

The trend towards consumer products that are spiked with alcohol is apparent in the marketplace. Some of these products such as Four Loko are creating

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Rainbow colored lipsticks in silver applicators for a multi-sensory article about color changing cosmetics and flavor changing products
Fragrance & Flavor Trends
Amy Marks-McGee

MULTI-SENSORY EXPERIENCES

The multi-sensory trend is a reoccurring theme. In the last two years, Trendincite examined this exciting topic with Multi-Sensorial Products – You Fill Up My

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Illustrations of Alice in Wonderland themes including tea cups, tea pot, cards, lock and key and pocket watch for a lifestyle trends article about adult fairytales and fantastical products
Lifestyle Trends
Amy Marks-McGee

FAIRYTALES & FANTASIES

Regardless of our age, fairytales and princess fantasies stay with us. Disney is a master marketer of fairytales and has been successfully fueling the market

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A close up of a woman's hand with a soap bubble for a health and wellness article about antibacterial and sanitizing products
Health & Wellness Trends
Amy Marks-McGee

CLEAN SWEEP – BACTERIA & GERMS

It’s flu season and with the H1N1 (Swine Flu) pandemic on the rise there is a heightened awareness about germs, bacteria, and being clean. The

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A shopping cart filled with a variety of colored nail polish for an article about new nail care applications and technology
Design & Packaging Trends
Amy Marks-McGee

PERFECTLY POLISHED NAIL CARE

Nail care is traditionally a quiet category driven by seasonal nail polish color launches and quick drying formulas. However, there has been a surge of

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A close up of a hand in a purple glove holding five blood vials with purple caps for an ingredient trend article on blood themed consumer products
Ingredient Trends
Amy Marks-McGee

WHAT’S YOUR BLOOD TYPE?

Entertainment based on vampires, products incorporating the word “blood,” and products based on consumers’ blood types are gaining popularity. Movies, books, and websites based on

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Old clear and amber apothecary jars on three shelves for a health and wellness article about apothecary themed products
Health & Wellness Trends
Amy Marks-McGee

APOTHECARY

Apothecary – “a place for the art, practice, or profession of preparing, preserving, compounding, and dispensing medical herbs, elixirs, and potions” and/or “a pharmacy or

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A white and black photo of a doctor's office with ENT equipment for a health and wellness article about clinical strength and doctor-developed products
Health & Wellness Trends
Amy Marks-McGee

WHAT’S UP DOC? DOCTOR-DEVELOPED PRODUCTS

Clinical strength and doctor-developed products driven by technology and ingredients are the latest craze. High-end skin care, antiperspirant/deodorants, children’s products, and ready-to-drink beverages are a

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An empty gold grocery cart in front of a refrigerated section for a flavor trends article about new food and beverages
Fragrance & Flavor Trends
Amy Marks-McGee

FOOD & BEVERAGE BUZZ

The food and beverage marketplace is crowded and manufacturers and consumers alike are looking for unique food and beverages.  Artisan ice creams, designer packaging, and

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A Caucasian pregnant woman holding white baby onesie for an article about products and services for new and expecting moms
Lifestyle Trends
Amy Marks-McGee

MAMMA MIA – EXPECTING PARENTS

Life used to be less complicated. Expecting parents had few choices for children’s products and brands. Today there is a plethora of services and products

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Thirteen sparkling white diamonds for an article about luxury accessories and beauty care products
Ingredient Trends
Amy Marks-McGee

DRIPPING WITH DIAMONDS

They say “diamonds are a girl’s best friend,” but diamonds are appearing in more than just jewelry, and aren’t just for women. From luxury accessories

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Close up of rainbow colored clothespins for a design and packaging article about form and function
Design & Packaging Trends
Amy Marks-McGee

FORM & FUNCTION

Form and function are important elements used in design. Both the Museum of Modern Art and Cooper-Hewitt National Design Museum exhibit and sell everyday functional

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Two rows of six gold bars stacked for an ingredient article about how gold is used to communicate luxury
Ingredient Trends
Amy Marks-McGee

GOLD MINE – AFFORDABLE LUXURY

In the midst of a recession, consumers are trading up for premium products. They are gravitating towards affordable luxuries, products that provide a higher level

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A white paper to go coffee cup with a corrugated wrap and black lid for an article about convenient products and services
Lifestyle Trends
Amy Marks-McGee

ON THE RUN

Because of today’s busy and hectic lifestyles, consumers are on the run and continually searching for convenient products and services to make life easier. In

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Tailor's white and blue chalk with tape measure for a lifestyle trend article about custom made, bespoke and personalized beauty, food and fashion products
Lifestyle Trends
Amy Marks-McGee

MADE-TO-ORDER

Bespoke, Customized, and Made-to-Order are not new concepts, but they are being interpreted in new ways. At one time, customized products and services were elite

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A pile of raw fruits and vegetables including carrots, raspberries, yellow tomato, rosemary, leafy greens and walnuts for a raw food article
Health & Wellness Trends
Amy Marks-McGee

LIVING RAW

Organic. Natural. Green. Why not add “raw” and  “living” to the list of marketing buzzwords?  Consuming “raw” or “living” food is in vogue as consumers

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