Food and beverage brands continue to inspire fashion, influencing everything from sneaker collaborations and jewelry to beauty products. Handbags, purses, and bag charms are the newest canvas for food and
FREQUENT LOADS – CONSUMER HABITS According to WifiTalents, the average American family washes between 300 and 400 loads of laundry per year. Similarly, the American Cleaning Institute’s (ACI) survey of
Brands are transforming familiar comfort flavors into playful, cross-category experiences that balance nostalgia with novelty. Cotton candy and cinnamon flavors are trending in unexpected formats, while bread and biscuits are
Mochi is a Japanese dessert that uses sweet glutinous rice flour called Mochigome, which is naturally gluten‑free. When cooked, it has a soft, chewy, and sticky texture. Texture and multisensory
MEN’S GROOMING BOOM According to Fortune Business Insights, the global men’s grooming market is expected to surpass $85 billion by 2032. NIQ reported U.S. men’s grooming sales reached $7.1 billion
Hormonal changes throughout life shape women’s health, influencing key stages such as menstruation, perimenopause, and menopause. Brands are innovating with products tailored to women’s evolving needs throughout each stage of
MEAT SALES BEEF UP According to the IMARC Group, the global meat market is expected to reach $1.71 trillion by 2033, with a CAGR of 1.91%. In 2025, U.S. meat
Fruits such as bananas, peaches, strawberries, watermelon, pineapple, and apricots are continually ripe for flavor and fragrance innovations. Consumers fantasize about warm and exotic destinations to escape the cold and
The Mayo Clinic describes creatine as a compound derived from three amino acids that naturally occur in muscles and the brain. According to Grand View Research, the global creatine supplements
Happy New Year! Is it me, or is time going by faster? It’s now 2026. Looking back, 2025 certainly kept Trendincite LLC engaged. Altogether, we wrote, researched, and edited over
SOUND ON Consumers crave memorable and immersive experiences, and “multi-sensory” has become the buzzword shaping today’s food and beverage trends. While not new, this movement continues to evolve. Trendincite LLC
Life is complicated. Adults yearn for simpler times. It’s no surprise that nostalgia and “newstaglia” remain popular trending themes. Kidult (a portmanteau of the words kid and adult) is mainstream.
SOUP’S ON Soup is a comfort food, particularly popular in the fall and winter months. Americans are estimated to consume over 10 billion bowls of soup annually. Innova Market Insights’
Dating has changed over the last two decades. Driven by technology, dating has shifted from in-person interactions to online platforms and apps. With this shift, the attitudes and behaviors of
According to the IMARC Group, the North American lip care market is expected to reach $532.1 million by 2033 with a CAGR of 1.39%. Spate’s 2024 data found butter balms
Sensory-driven products and experiences connect consumers to the parallel relationship between fragrances and flavors. Trendincite LLC has a soft spot for multi-sensory products and services and has been reporting on
PROTEIN-PACKED EVERYTHING Consumers are on a wellness quest and seek food and beverages with added benefits. Protein is the en vogue ingredient appearing in everything, including beverages, cereals, snacks, candy,
Coco Chanel once said, “No elegance is possible without perfume. It is the unseen, unforgettable, ultimate accessory.” Consumers continue to love fragrance. Fortunately, there are a plethora of scent choices
From flavors to experiences to ingredients, consumers continually look for what’s new and what’s next. Three trends to pay attention to include spicy beverages, experimental consumer packaged goods that push
It’s not officially spring yet, but brands are launching a bevy of fruit-flavored food and beverages. Like strawberry, peach and banana flavors are trending and inspiring fragrances. PEACY KEEN Inspired
According to Datassential, Strawberry is a well-liked flavor, with 98% of people knowing it, 87% liking or loving it, and 95% having tried it. From 2021 to 2022, strawberry-flavored menu
According to IMARC Group, the U.S. deodorant market reached $7.5 billion in 2024 and is expected to reach $12.7 billion by 2033, with a CAGR of 6%. The U.S. deodorant
Happy New Year! Another year has passed and it’s 2025. 2024 was not dull for Trendincite LLC. We wrote, researched, and edited more than 30 trend pieces that covered 2024
Consumers love comfort food and can’t get enough pasta, particularly mac and cheese and instant noodles. The total U.S. boxed mac and cheese market was valued at $1.5 billion for
With rising prices, consumers are feeling less financially secure. Bread Financial’s survey found that more than half (59%) of middle class U.S. consumers are concerned about inflation and are adapting
In today’s world, consumers want instant gratification and have access to everything at their fingertips. According to Zion Market Research, the global On-Demand delivery market was estimated to be worth
Trendincite LLC identified Robots Lend A Helping Hand as one of its top 5 trends for 2024. As we approach the final quarter, robots are making inroads in Quick Service
Consumers have a plethora of food and beverage choices in the market. Savory scents inspired by Quick Service Restaurants (QSR) are having a moment, the frozen food aisle heats up,
Savory snack flavors have been on Trendincite’s radar as the snack market proliferates. Classic flavors like cheese, salt, salt and vinegar, and BBQ are mainstays. In 2019, snacks inspired by
CONSUMERS’ HEALTH & WELLNESS JOURNEY Trendincite LLC has been tracking consumers’ health and wellness journey for the last 15 years as it continually evolves. According to McKinsey & Company, the
Collagen is an abundant protein in our bodies that decreases with age. It is the main component in our skin, bones, and connective tissues giving skin its elasticity. Collagen in
According to Statista, the U.S. hair care market is projected to generate $13.60 billion in revenue in 2024, with a CAGR of 1.16%. Circana’s data showed prestige hair sales grew
Honey is not new. It’s believed that it is 8,000 years old. Honey has been appearing in beauty products, fragrances, and alcoholic beverages. Hot honey is popular and evident in
Space is always of interest and an ongoing inspiration for fashion, consumer packaged goods, and travel. Creative food and beverage translations, innovation in new food and beverages that can be
Los Angeles-based, Germany-born Martin Riese is America’s first water sommelier. According to a February 7, 2023, Tasting Table article, there are only about 100 water sommeliers. Water can come from
According to the U.S. Department of Agriculture (USDA), in 2022, the average U.S. consumer consumed about 42 pounds of cheese. Taste or flavor is the most likely factor to influence
GAME ON Video games are a popular platform brands are using to reach and interact with consumers. Gamers of all ages and genders continue to be a target market for
Happy New Year! Another year has passed and it’s 2024. 2023 kept Trendincite LLC on our toes. We wrote, researched, and edited more than 30 trend pieces that covered 2023
According to Market Research Future, the caviar market is estimated to reach over $512.3 million by the end of 2030, growing at a CAGR of over 5.98%. TikTok has helped
Cross-promotions with iconic food and beverage brands and consumer packaged goods partnerships are not new. However, they are creative, fun, and unexpected. Being limited, these products are collectible and garner
Marcel Duchamp was ahead of his time with his Fountain sculpture of a porcelain urinal. Then Andy Warhol created the Oxidation series of paintings created by urinating on copper-coated canvases.
According to Datassential, Mexican cuisine is the third most popular cuisine in the U.S. and growing, particularly among younger adults. Street tacos are found on 2.9% of U.S. menus, an
In honor of National Pizza Month (October), this trend article is about pizza trends and current market innovations. According to Vericast, Americans consume approximately three billion pizzas each year. The
According to Circana, prestige fragrance sales grew 13%, while mass fragrance sales grew 11%, in the first half of 2023. Spate and Luxurynsight’s data revealed that perfume-related content on TikTok
Trendincite LLC has been observing trends for the last two decades. After reviewing dozens of trends, we landed on pet products, men’s grooming, and better-for-you-deodorant as three popular trends to
According to the IMARC Group, the global breakfast cereal market reached $100.7 billion in 2022 and is forecast to grow at a CAGR of 4.24% between 2023-2028. Americans eat roughly
Rediscovering Tequila Tequila is exclusively made from the Blue Weber Agave (Agave tequilana). It has an internationally recognized Denomination of Origin and can only be produced in one of five
Iconic food and beverage brands are partnering with other existing consumer packaged goods to create fun, unexpected cross-promotions. Ice cream, craft brews, beauty, and scented candle collaborations are the latest
Business Travel and Personal Travel Blur In 2019, the word “bleisure” (a portmanteau of the words business and leisure) was coined when individuals added a few days at the end
Consumers continue to seek functional food, beverage, and beauty products. Mintel’s research data showed that 73% of adults consume drinks promoting an added functional benefit. Furthermore, “Emotional/Mental Health” was among
Happy New Year! It’s hard to believe another year has passed and it’s 2023. 2022 was busy for Trendincite LLC. We wrote, researched, and edited more than 25 trend pieces
Coming Clean The global clean beauty market is worth $42 billion in 2022, up from $11 billion in 2016, according to data from NPD, Kline, and Spate. Attest conducted a
It is said that Americans consume more than 2.5 billion pounds of pickles each year, which is the equivalent of 20 billion pickles. Pickles are a popular summer flavor appearing
Sustainability has been a hot topic for the last five years across all industries. Consumers’ awareness and growing concerns are a driving force behind sustainable consumer packaged goods innovation. Climate
Fall has arrived. The marketplace is crowded and brands continue to look for ways to engage consumers. Spicy flavored nuts, Quick Service Restaurant (QSR) beer collaborations, and unusual S’mores flavored
According to IBISWorld, the Seasoning, Sauce, and Condiment market reached $29.2 billion in 2022 and has grown 3.4% per year on average between 2017 and 2022. Condiments are heating up
Elote, which means “corn cob” in Spanish, is Mexican street corn made with grilled corn on the cob topped with mayonnaise, cotija cheese, tajin, lime, and cilantro. This unique flavor
Canned Cocktails Low- and no-alcohol beverages have been on the rise for the last few years. Hard seltzer also referred to as beer seltzer has led the charge. According to
Ice Cream Trendspotting It’s summertime and nothing signifies summer like ice cream. I scream, you scream, we all scream for ice cream. According to Fortune Business Insights, the global ice
Cosmetic brands are teaming up with food and beverage brands on fun, limited-edition collaborations and many are scented. The creative color palettes, naming conventions, and packaging all reflect both brands’
Defining Web3, Metaverse, NFTs and Blockchain There is a lot of media and buzz around the terms Web3, metaverse, non-fungible tokens (NFTs), and blockchain. However, like me, the public is
Food and beverages are fashionable. Consumer brands have been dropping a variety of fashion and sneaker collaborations. However, the latest food collaborations are with jewelry designers. For Valentine’s Day this
According to National Agricultural Statistics Service, in 2020, fresh apricots reached $24 million, while processed apricots reached $10 million. Apricot is on the radar emerging as a spring flavor in
Cherry Blossoms’ peak bloom varies annually but commonly peaks between the last week of March and the first week of April. Cherry Blossoms, also known as Sakura in Japanese, are
Plant-Based Fish & Seafood Alternatives Makes A Splash Whether it’s plant-based milk or plant-based meat, plant-based food and beverages continue to trend. In addition to meat-based protein, consumers are eating
Pumping Up Energy Drink Sales Energy drinks are not new to the Ready-To-Drink (RTD) market. The beverages saturated the market in the 2000s and gained popularity. Two decades later, energy
Steepen In Tea Sales Tea is trending. According to Nielsen, tea sales reached $70 billion, an 11.3% year-over-year increase, for the 52 weeks ending April 17, 2021. Packaged tea, Ready-To-Drink
Milking It – Just The Numbers According to IRI, refrigerated whole-milk dollar sales jumped 1.2% to $5,430.2 million during the 52 weeks ending Sept. 5, 2021. NielsenIQ’s data for the
Nailed It – Just the Numbers Driven by the pandemic and lockdown, nail care sales surged as consumers used their time for self-care. According to the NPD Group, prestige nail
Savory Flavors Inspire New Products Consumer packaged goods are turning to savory dishes for new product inspiration. Snacks, pizza, and beer as well as holiday foods are the latest stimuli.
Mental Health Conditions and Awareness Accelerated by the pandemic, mental health conditions and awareness are on the rise. According to the World Health Organization (WHO), 20% of children and adolescents
Eggs continue to trend. Now plant-based egg products are trending. Like all consumer packaged goods, everyone is working on plant-based alternatives. Eggs are no exception. According to a GlobalData survey,
Men’s Market According to Grand View Research, the men’s personal care category is expected to be worth $166 billion with a 6% CAGR by 2027. Following women’s skin care, men’s
As of January 2021, bacon sales grew nearly 23% over the same period the previous year with sales reaching $489 million, according to IRI Integrated Fresh. According to Spins, sales
Multi-sensory products and experiences are a sweet spot for Trendincite LLC because the subject captures the parallel relationship between fragrances and flavors. Food, fashion, music, and video games collide as
Driven by the COVID-19 pandemic and the stay-at-home orders, there’s been a recent pet-adoption boom and many animal shelters have had all of their pets adopted. This is a silver
Marketers, researchers, and brands alike continually search for consumers to better understand their habits and preferences. Move over Millennials because marketers, researchers, and brands have an eye on Generation Z
“Pleather” (a portmanteau of the words plastic and leather) has been around for a century. Naugahyde, a vinyl coated fabric, was developed in 1920 in the US and was the
Doughnut Vs. Donut Doughnut is the official word for a piece of sweet fried dough often shaped like a ring while Donut is the shortened spelling. Both spellings are accepted
Sleep is an ongoing subject of interest as consumers continue to search for a full night’s rest. Sleep is inherently linked to health and wellness. It is essential to support
Watermelon is a popular seasonal beverage flavor that never goes out of style. The warm weather welcomes the latest watermelon launches including non-alcoholic and alcoholic drinks. According to Datassential, more
Health and wellness are at the forefront of consumers’ minds as the pandemic continues to linger. Functional food and beverage are the latest development in health and wellness as individuals
According to Grand View Research, the global baby toiletries market size was valued at $5.33 billion in 2019 and is expected to grow at a CAGR of 6.8% between 2020
From plant-based milk to plant-based meat, plant-based everything is trending with a dizzying amount of new food and beverage launches. Innova’s 2020 Consumer Survey revealed that the top four reasons
While the pandemic has consumers anxious and cooped up, scented candles are a bright spot that have helped consumers alleviate stress. Scent has the ability to transport consumers to another
According to Statista, revenue in the Deodorants segment totals $4.9 million in 2021 and is expected to grow annually by 5.22% (CAGR 2021-2025). Driven by the pandemic, health and wellness
Mushrooms are spore-bearing fruiting bodies of a fungus. You may not be a mushroom fan, but you should be after you realize their numerous and functional uses. Many mushrooms are
According to World Health Organization, about 1.3 billion people live with some level of vision impairment and 36 million are blind. For sighted individuals, using an everyday consumer packaged good
Soy milk once dominated the alternative, non-dairy milk market with no competition. Today, the plant-based milk landscape is competitive with a variety of plant-based sources. Almond milk and oat milk
When selling a product, marketers look for target audiences with a specific demographic. Products made for women with a focus on fluctuating hormones have been surfacing. However, women 50+ are
Fashion collaborations continue and sneakers are the shoe of choice trending. From cake and candy to toys and technology, a variety brands are partnering on unique sneaker collaborations. NBA star
Hindered by COVID-19, customers are cooped up and seek brand engagement while brands get creative to reach customers and offer entertaining and immersive experiences. Fragrance and flavor support the experience
To capture consumers’ attention, the travel and hospitably industry has been using interactive themed experiences. Due to COVID-19, travel has been restricted and individuals are focusing on accessible destinations. In
Clean and green beauty is a current driver in personal care with a focus on sustainable packaging. According to Nielsen, by 2021, sustainably minded shoppers are estimated to spend up
The marketplace is crowded and brands continually look for new methods to reach and engage consumers. Digital advertising platforms such as Google, Facebook, and Twitter are popular platforms brands use.
Aloha Summer Pineapple. Nothing says summer-like tropical fruit flavors. And this summer individuals are sipping on pineapple beverages making pineapple the hottest sweet and tart beverage flavor this season. From
Probiotics are live microorganisms (typically bacteria or yeast) that live in one’s gut and are good for the digestive system. Prebiotics are dietary fiber that provides fuel or energy for
The younger demographics continue to explore multicultural flavors. Middle Eastern flavors with an emphasis on Israeli-inspired cuisine and hummus are currently popular. Chickpeas also known as garbanzo or garbanzo beans
Researching interactive, multi-sensory products and services is a passion and Trendincite has researched this inspiring theme several times in the past 12 years. Looking back, here’s the past articles on