Marketers, researchers, and brands alike continually search for consumers to better understand their habits and preferences. Move over Millennials because marketers, researchers, and brands have
“Pleather” (a portmanteau of the words plastic and leather) has been around for a century. Naugahyde, a vinyl coated fabric, was developed in 1920 in
Doughnut Vs. Donut Doughnut is the official word for a piece of sweet fried dough often shaped like a ring while Donut is the shortened
Sleep is an ongoing subject of interest as consumers continue to search for a full night’s rest. Sleep is inherently linked to health and wellness.
Watermelon is a popular seasonal beverage flavor that never goes out of style. The warm weather welcomes the latest watermelon launches including non-alcoholic and alcoholic
Health and wellness are at the forefront of consumers’ minds as the pandemic continues to linger. Functional food and beverage are the latest development in
According to Grand View Research, the global baby toiletries market size was valued at $5.33 billion in 2019 and is expected to grow at a
From plant-based milk to plant-based meat, plant-based everything is trending with a dizzying amount of new food and beverage launches. Innova’s 2020 Consumer Survey revealed
While the pandemic has consumers anxious and cooped up, scented candles are a bright spot that have helped consumers alleviate stress. Scent has the ability
According to Statista, revenue in the Deodorants segment totals $4.9 million in 2021 and is expected to grow annually by 5.22% (CAGR 2021-2025). Driven by
Mushrooms are spore-bearing fruiting bodies of a fungus. You may not be a mushroom fan, but you should be after you realize their numerous and
According to World Health Organization, about 1.3 billion people live with some level of vision impairment and 36 million are blind. For sighted individuals, using
Soy milk once dominated the alternative, non-dairy milk market with no competition. Today, the plant-based milk landscape is competitive with a variety of plant-based sources.
When selling a product, marketers look for target audiences with a specific demographic. Products made for women with a focus on fluctuating hormones have been
Fashion collaborations continue and sneakers are the shoe of choice trending. From cake and candy to toys and technology, a variety brands are partnering on
Hindered by COVID-19, customers are cooped up and seek brand engagement while brands get creative to reach customers and offer entertaining and immersive experiences. Fragrance
To capture consumers’ attention, the travel and hospitably industry has been using interactive themed experiences. Due to COVID-19, travel has been restricted and individuals are
Clean and green beauty is a current driver in personal care with a focus on sustainable packaging. According to Nielsen, by 2021, sustainably minded shoppers
The marketplace is crowded and brands continually look for new methods to reach and engage consumers. Digital advertising platforms such as Google, Facebook, and Twitter
Aloha Summer Pineapple. Nothing says summer-like tropical fruit flavors. And this summer individuals are sipping on pineapple beverages making pineapple the hottest sweet and tart
Probiotics are live microorganisms (typically bacteria or yeast) that live in one’s gut and are good for the digestive system. Prebiotics are dietary fiber that
The younger demographics continue to explore multicultural flavors. Middle Eastern flavors with an emphasis on Israeli-inspired cuisine and hummus are currently popular. Chickpeas also known
Researching interactive, multi-sensory products and services is a passion and Trendincite has researched this inspiring theme several times in the past 12 years. Looking back,
Non-Alcoholic, Alcohol Alternative, Mocktail, Sober Curious, Sober Sometimes, Abstinence…call it what you will, but low or non-alcoholic beverages (LONO) are more than trending. According to
American Pet Products Association reported that pet ownership in the last 30 years has risen from 56% to 68% of households. According to ResearchAndMarkets, the
Multi-sensory products and services is a subject of interest. Trendincite has addressed this theme several times in the past 11 years. Here’s a look back
Statistics suggest that egg consumption is the highest it’s been in almost 40 years with U.S. consumers eating an average of 279 eggs per year.
PB&J (Peanut Butter & Jelly) is an iconic, American classic. The first written peanut butter and jelly sandwich recipe was published by Julia Davis Chandler in
Sustainable packaging and biodegradable materials is a continuing subject of interest. The latest trend in sustainability is the banning of plastic straws. In response, consumer
Sleep is essential for good health and it is becoming a lifestyle focus. A variety of services and technology based products are launching to address
Collagen is said to be the most abundant protein in our bodies and is a main component in our skin, bones and connective tissues, which
According to the 2016 State Of Women-Owned Businesses Report, commissioned by American Express OPEN, it is estimated that there are 11.3 million women-owned businesses in
The Global Air Freshener Market is expected to reach $11.04 billion by 2020, with a CAGR of 2.8% during the forecast period 2015-2020, according to
Adaptogens are natural, super-herbs known for their restorative properties often used in herbal medicine and Ayurvedic practices to help the body and mind adapt to
Laundry, which is usually perceived as a chore and unglamorous, is becoming a subject of interest. According to Cassandra research, “62% of U.S. youth have
Food and beverages have become fashionable. Now more than ever, fashion and food are colliding and there are a variety of fun and creative collaborations
Space continues to be an area of interest and exploration. The final frontier is becoming a reality. Consumer packaged goods are visiting space, space travel
As many of you know, multi-sensory products and services are one of my favorite subjects. Here are the past trend articles I’ve written on this
There’s been a lot of buzz about coffee. From unique coffee flavor combinations and new coffee shops to caffeine pick-me ups and alternative uses, coffee
I’ve never been a fan of organ meat, bone marrow, or oxtail soup, but it seems like ’tis the season for bone broth soup. Bone
Red Maca is a Peruvian root known for its health properties and it’s the “it” superfood emerging. Yellow/Cream Maca and Black Maca are also other
Consumers’ concerns about general health and wellness have not waned and there continues to be a plethora of new healthful food and beverages available. However,
I’ve heard that red wine and dark chocolate have health attributes because of the ingredient resveratrol found in both. Now it appears that beer is being
Seems like milk print ads are getting splashy. The Milk Processor Education Program (MilkPEP) has replaced the National Milk Mustache Got Milk? ads with the
One of my favorite subjects is multi-sensory products and services. Trendincite examined this compelling topic in various articles: High-Tech Sensory Concepts, Sensory Sensations, Multi-Sensory Experiences,
Trend Alert – seems like beer flavors are trickling into candy. Jelly Belly debuted a non-alcoholic Draft Beer Jelly Bean while ChocOBeer in Europe introduced a line
Although not a new concept, NYC city themes are inspiring recent fine fragrance launches. Laurice Rahme pioneered the NYC city theme with the launch of
According to Centers for Disease Control and Prevention, 43.8 million people in the U.S. smoke cigarettes. Apparently smokers aren’t the only people that enjoy the
I recently had a cup of cold brewed Earl Grey iced tea from Kee’s Chocolates. Besides the fact that I am caffeine sensitive and was
In May 2013 I presented Olfactive Trends Quick Peek at Sniffapalooza’s Spring Fling and mentioned “Flash” as the newest naming convention in fine fragrance. September
Doctor-driven products have been driving skincare launches for the last few years. Now, herbalists are becoming the new formulators and launching natural skincare lines. Christian
Four years ago Trendincite examined activity in the nail care market. The nail care market has boomed and according to Kline’s report “Professional Nail Care:
Cherry and watermelon are the in vogue fruits of the summer season and are inspiring new fragrance and flavor introductions. In fine fragrance, as a spring
What’s the difference between sorbet and sherbet? Both are made with fruit, water, and sugar, but sherbet contains dairy. These frozen treats are inspiring new
The multi-sensory trend isn’t waning anytime soon. New and interesting high-tech sensory concepts, products, and restaurants continue to be introduced. In the last five years,
Kale, the new superfood darling, is a cruciferous vegetable member of the cabbage family. It is appearing in new Kale products such as fresh-squeezed juices,
What exactly is a sunchoke? A sunchoke is most popularly known as a Jerusalem artichoke and is a tuber vegetable. It’s not from Jerusalem, it’s
Sweet honey has long been utilized throughout history in a majority of cultures. Known as a healthful ingredient, honey is most commonly used as a
With the growth of the beauty industry in the Middle East there have been a slew of spicy, oriental and woody fragrance directions emerging, some
In 2007, popcorn received a bad rap because of its link to lung disease driven by Diacetyl, the ingredient found in microwave popcorn to create
As children, we constantly put dirt in our mouth and as adults we are going back to our roots and now we “eat dirt” as
Sea Buckthorn Berry also known as Sea Berry is a tart, orange colored grape-sized berry, which grows in Europe, Asia, and North America. This superfruit
The multi-sensory trend is here to stay as new and interesting concepts, products and restaurants are introduced to create sensory sensations for consumers. In the
In today’s busy environment convenience is in ever higher demand. Delivery and subscription-based products and services are the newest retail answer to consumers’ needs for
Although it is officially Spring, you wouldn’t know it with the cold front and snowy weather we’ve recently been having. However, as Spring and Summertime
The trend towards consumer products that are spiked with alcohol is apparent in the marketplace. Some of these products such as Four Loko are creating
The multi-sensory trend is a reoccurring theme. In the last two years, Trendincite examined this exciting topic with Multi-Sensorial Products – You Fill Up My
Technology continues to drive new product personal care launches, particularly in hi-tech facial skincare products. There has been a plethora of activity in high-tech facial
There has been a plethora of activity in innovative applicators and delivery systems, particularly in cosmetic and personal care packaging. Roller ball applicators, dual-ended wands,
Regardless of our age, fairytales and princess fantasies stay with us. Disney is a master marketer of fairytales and has been successfully fueling the market
In recent years, berries of all kinds have been receiving a lot of press due to their antioxidant properties and health benefits. Grapes, particularly those
The latest craze in the food and beverage sector is Stevia, a natural sweetener and common sugar substitute with zero calories. Its origins are from
It’s flu season and with the H1N1 (Swine Flu) pandemic on the rise there is a heightened awareness about germs, bacteria, and being clean. The
Nail care is traditionally a quiet category driven by seasonal nail polish color launches and quick drying formulas. However, there has been a surge of
As mentioned in Trendincite’s Multi-Sensory Technology – Sensory Overload article, our society is bombarded with information and stimuli. This multi-sensorial trend, particularly in fragrance and
Entertainment based on vampires, products incorporating the word “blood,” and products based on consumers’ blood types are gaining popularity. Movies, books, and websites based on
Apothecary – “a place for the art, practice, or profession of preparing, preserving, compounding, and dispensing medical herbs, elixirs, and potions” and/or “a pharmacy or
Clinical strength and doctor-developed products driven by technology and ingredients are the latest craze. High-end skin care, antiperspirant/deodorants, children’s products, and ready-to-drink beverages are a
The food and beverage marketplace is crowded and manufacturers and consumers alike are looking for unique food and beverages. Artisan ice creams, designer packaging, and
Life used to be less complicated. Expecting parents had few choices for children’s products and brands. Today there is a plethora of services and products
They say “diamonds are a girl’s best friend,” but diamonds are appearing in more than just jewelry, and aren’t just for women. From luxury accessories
Form and function are important elements used in design. Both the Museum of Modern Art and Cooper-Hewitt National Design Museum exhibit and sell everyday functional
Manufacturers, retailers, and consumers alike are looking for new and exciting ingredients to create unique products and enticing marketing concepts. Several ingredients such as Mastic,
Spring is here and summer is just around the corner. It’s time to get ready for the great outdoors and to protect our skin from
In the midst of a recession, consumers are trading up for premium products. They are gravitating towards affordable luxuries, products that provide a higher level
Our society is bombarded with information and stimuli; there are so many choices of products and services. To differentiate from other brands, manufacturers are making
Because of today’s busy and hectic lifestyles, consumers are on the run and continually searching for convenient products and services to make life easier. In
Bespoke, Customized, and Made-to-Order are not new concepts, but they are being interpreted in new ways. At one time, customized products and services were elite
“Green” is the hot topic on everyone’s list. We’ve seen green, eco-friendly products and services introduced in a myriad of industries. There are emerging, environmentally
Organic. Natural. Green. Why not add “raw” and “living” to the list of marketing buzzwords? Consuming “raw” or “living” food is in vogue as consumers
Ahh bed…if life were perfect, we would all sleep through the night and get a full eight hours. As we know, life isn’t perfect and