Agilex Fragrances Logo
Bedoukian Research
Citrus and Allied Logo
Colibri Scentique Logo
Comax Flavors Logo
Cosmo International Fragrances
Costello Creative Group Logo
Custom-Essence Logo
Eurocosmetics Logo
dsm firmenich
Flavor Dynamics, Inc.
Flavor and Fragrance Lucta
GCI Logo
Johnson & Johnson
Lebermuth Logo
Medallion Fragrances
Mondelez International Logo
Perfumaer & Flavorist
Symrise Logo
Takasago Logo
Trilogy Flavors

Trendincite LLC consults with fragrance & flavor suppliers, consumer packaged goods manufacturers, and market research firms.  Trendincite’s custom services include: Marketing Presentations & Trend Reports; Trend ExcursionsFood, Beverage & Fragrance Market Research & Reports; and Fragrance & Flavor Writer.


Become a Trendincite LLC client, get in touch today.

See what clients’ have to say about our work…

Agilex Fragrances
“Amy is smart, honest and hardworking.  Had she not had her own company, I would have hired her as a permanent employee.”

Natalie Hinden-Kuhles, Senior Vice President – Creative Services, Agilex Fragrances

“I have worked with Amy several times over the years both in my corporate and entrepreneurial roles. She is extremely knowledgeable about the fragrance world, a great writer and a genuinely nice person. Amy is a true professional that goes above and beyond in all she does. I highly recommend her for any fragrance or flavor projects and I look forward to working with her again in the future.”

Natalie Kuhles, Founder & President, Artistscent

Belmay Inc.

“Amy Marks-McGee has been a tremendous help in providing cutting edge trends for Belmay. Amy is extremely professional and is very easy to work with. I would definitely recommend Trendincite and Amy Marks-McGee to any clients that may need an extra hand or a sounding board for new ideas and concepts.”

Hee Jeong Son, Corporate V.P. of Marketing, Belmay, Inc.

Bedoukian Research, Inc.

“I just completed my first project with Amy and am thrilled with the results. She took a kernel of an idea I had and ran with it. If anything, she over-delivered on her initial draft, which made it so much easier to create the final version. I look forward to working with Amy on future projects.”

Tom McLemore, Marketing Director, Bedoukian Research, Inc.

“I had the pleasure of working with Amy to create the concept and content for a newsletter geared towards perfumers and flavorists.  Amy’s contribution, not only with valuable trend content, but also during a creative brainstorming session to design the concept and layout proved invaluable to the success of our project.  Her attention to detail, positive outlook, prompt replies, and ability to meet deadlines with quality work made this project one of the most enjoyable I have worked on.”

Jim Kavanaugh, Marketing Director, Bedoukian Research, Inc.

Citrus and Allied
“Amy was a very helpful addition to our team on a recent project. She works quickly and produces a quality product. It was a pleasure to work with her.”

 Liz Pisano, Business Development Manager, Citrus and Allied

Colibri Scentique
“Amy is an expert in her field. She is our go to marketing professional. We will continue to use Trendincite in the future.”

Cheryl Sarno, President & Founder, Colibri Scentique, LLC

Comax Flavors
“Amy is an absolute pleasure to work with. Her attention to detail, organizational skills and keen knowledge of trends are a huge asset to our business. I look forward to working with Amy on many more projects.”

Catherine M. Armstrong, VP, Corporate Communications, Comax Flavors

Cosmo International
“I recently had the pleasure to work with Amy on a project, we immediately connected as she clearly understood the objective and had a direct understanding of what I was hoping to accomplish. We had a very tight deadline and Amy not only delivered excellent insight but her timing was perfect! Her attention to detail, market expertise and quick delivery is remarkable. She is an absolute pleasure to work with and I look forward to having more opportunities with her in the future!”

Katie Bell, Marketing Research Manager, Cosmo International Fragrances

Costello Creative Group
“Amy collaborated with us on a content marketing piece targeting the Flavor and Fragrance Industry, our vertical focus. She came highly referred by Perfumer & Flavorist and she has prior internal experience in this sector. She understood our clients’ interests and the vernacular needed to communicate our message to make it resonate. We’ve received nothing but compliments thus far on the final output and we look forward to partnering with her again.”

George Costello, Owner/Creative Director, Costello Creative Group

“Amy is a true professional in all facets of the word. Not only is she an excellent researcher, but she’s an excellent writer, and a delight to work with. Her reports are thorough, insightful, and extremely well documented. Amy is responsive, has a high attention to quality and detail, and both listens to and accurately implements feedback really well. It’s always a positive and rewarding experience working with her.”

Denise Burns, Founding Partner, CueInsights

Custom Essence
“Amy’s passion for the industry is exemplified by her insightful trends, consumer knowledge and fragrance recommendations. Her creativity and knack for hitting on the latest trends and their influences in the beauty industry make her a go-to expert. She is collaborative and respectful of the client’s wishes and her flexible attitude makes it easy to work with her.”

Malini Amin, Vice President Marketing, Custom Essence

Eurocosmetics Magazine
“Amy Marks-Mcgee served as the Market Trends Analyst for a regular column in EuroCosmetics Magazine. Her astute observations of various trends, combined with her broad knowledge of emerging brands and ease in working with her resulted in a series of impeccable, well-received articles for our global magazine.”

Meyer R. Rosen, FRSC, FAIC,CPC, CChE, Editor for North America: EuroCosmetics

“Our team hired Amy for a special study/fragrance marketing consulting project and we were very impressed with her report, analysis and on-time delivery. Amy’s in-depth knowledge of the fragrance industry, her expertise in trend watching and high level of creativity were very beneficial. Also, as an attendee at various TrendIncite events, I am enthusiastic about her leadership in our industry and the opportunities she creates for sharing and bringing people together to mastermind, supporting the fragrance and flavor industry as a whole.”

Kelly Jones, Marketing Manager, CMI, Firmenich Inc.

Flavor Dynamics, Inc.
“I’m thrilled to be introduced to Amy. We needed a fresh viewpoint on our marketing team and Amy delivered. She is a creative writer and her research is thorough and informative. I look forward to working with her again.”

Colleen Roberts, Director, Flavor Dynamics, Inc.

Flavor & Fragrance Specialties
“Amy Marks-McGee has provided additional insights and ideas for FFS’s fragrance marketing trend analysis. We have definitely benefited from Amy’s experience and future focused creativity in fragrance and flavor marketing.”

Gloria Chester Galdi, Fragrance Evaluation Manager, Flavor & Fragrance Specialties

FONA International Inc.
“I have had the pleasure to work with Amy on several projects. On each occasion, Amy has proven herself to be a key partner that is extremely knowledgeable with an understanding of key trends critical to the flavor industry. Her drive and passion to create a compelling story, makes her an excellent partner and one that I always keep in my toolbox.”

Pamela Oscarson, Market & Consumer Insight Lead, FONA International

Global Cosmetic Industry (GCI) Magazine
“Amy contributes to both GCI and its sister publication, Perfumer & Flavorist, and I love the way she looks at topics. I began working with her after reading her work in P&F and through her own site/newsletter. Her articles are about the connections and then the applications. And she takes an angle that is not immediately obvious to most people.”

Jeff Falk, Editor, Global Cosmetic Industry Magazine

International Flavors & Fragrances Inc.
“I recruited Amy to provide trend information for a presentation we were delivering to a major specialty account. She immediately understood the objective and delivered creative and insightful trend support for our concept, approaching the work from many different angles. I highly recommend Amy for your business needs.”

Erika Faden, Senior Manager, BrandEmotions, IFF

Johnson & Johnson
“Amy has that rare combination of a very logical and detail oriented, yet highly creative mind. She has used her expertise in fragrance trends, descriptive analysis and consumer empathy to significantly raise the level of insight we achieve through consumer testing… I highly and without hesitation recommend Amy for high visibility projects that require consumer trend insight, forward ‘out of the box’ thinking or creativity.”

Kirsten Keynes, Senior Consumer Scientist, Johnson & Johnson Consumer Sciences

“Amy did a remarkable job setting up and executing two fragrance central location tests under extremely tight timelines. Not only was she flexible with the constantly changing deadlines, but she carried out the hundreds of details flawlessly. She provided a comprehensive service package with outstanding attention to detail. Additionally, she was extremely accessible and reliable, always immediately responding to any questions or concerns. Furthermore, the report package that Trendincite LLC puts together is excellent. Due to Amy’s past experience in the fine fragrance industry, she can provide exceptional insights and a true understanding of what the consumer likes/dislikes. As a result of my positive experience with Trendincite LLC, I highly recommend their work, and I will continue to request their services for future fragrance testing.”

Janna Smith, Sr. Scientist, Consumer Science, Neutrogena

“It was such a pleasure to work with Amy.  This was our first project, and Amy graciously held my hand through it. It will certainly not be our last. She understood our project, challenges and was able to help us focus in on the right solution. Not only was Amy professional, timely, and responsive, she brought a wealth of industry knowledge, experience, and passion for the flavor & fragrance industry. She is one of a kind. Thanks Amy!”

Shannon Winnicki, Director, Marketing & eCommerce, Lebermuth

“Amy is extremely positive, accountable and flexible while being personable and objective. She is trend forward and has a vast knowledge of the olfactive and ingredient territories within our industry.”

Wendy Diamond, Vice President of Marketing, MANE

“No matter where I end up, I find myself wanting to work with Amy—she is such a delight and a true professional, who offers valuable insight on topics that are extremely interesting! Amy provided the viewers of MarketingProfs, with valuable content and a new perspective on finding inspiration, which we can all benefit from – thank you Amy and Trendincite.”

Felicia Bonavita-Isoldi, Content Program Manager, MarketingProfs

Mondelez International
“This was exactly the event we were hoping for! A perfect time for the team to have a good learning experience. You provided us with the direction and urging to look for the similarities and differences, opening the team’s eyes! Lots of fun, and interesting experiences. We all learned something. Your attention to detail in all the planning and organization was extremely evident and very much appreciated! Clearly every vendor knew you well!”

Patricia Constance, Sr. Associate Principal Scientist, Kraft Foods – Consumer Science

“I wanted to let you know how much I enjoyed the sensory fragrance & flavor trend excursion that Trendincite and WFFC organized on June 3rd, 2008. A lot of my job depends on creatively putting flavors together and sources of inspiration are hard to find. Trendincite really energized me and gave me some very good insights for creative flavor combos. Thanks again.”

Agnes Waxman, Vice President Principal Scientist, Kraft Foods

“It was a genuine pleasure having you join us this year at Longboat Key. Thank you for preparing and delivering what was truly an informative presentation at the NAFFS convention. I knew that our members were going to be treated to an excellent presentation. You certainly proved me right! We really appreciate the time you took from your busy schedule. Thank you again for sharing your insight with the NAFFS group. They really enjoyed your presentation.”

Diane Davis, Associate Director, NAFFS

“Amy Marks-McGee, you never cease to surprise and inspire us! Keep the content flowing!”

Rosita Presti, Senior Director Marketing, OnScent

Perfumer & Flavorist  Magazine
“Amy is a fantastic source for trend research and analysis. Her presentation and writing skills bring these insights into sharp focus. Her breadth of knowledge and contacts throughout the industry make her an invaluable resource.”

Jeb Gleason-Allured, Editor, Perfumer & Flavorist Magazine

“Amy, we are very pleased to have you as a columnist for P&F magazine. You not only have a knack for finding the latest and most noteworthy developments in flavor and fragrance, you also excel in communication and forging a sense of camaraderie among women in business.”

Nicole Urbanowicz, Associate Editor, Perfumer & Flavorist magazine

Robertet Fragrances
“I recently hired Amy to organize a custom trend excursion in NYC for my Perfumery, Evaluation and Marketing Teams. I had attended one of Amy’s excursions several years prior and thought it would be a valuable team building day for Robertet.  Working with Amy is a real pleasure from the project kick off to the final post excursion deliverable.  Not only did she put together a very enjoyable, education and insightful day but she followed up with a fantastic summary of the key takeaways.  My teams loved it and I look forward to taking another excursion in the near future.”

Jennifer Powderly, Vice President of Marketing, Robertet Fragrances

“Amy Marks-McGee is a thorough professional who combines creativity with business sense. She organizes trend treks for the Symrise marketing team – a program that was crafted to inspire the marketers and provide different perspectives. Amy is a team player and her ability to integrate her proactivity and industry insights within our business needs makes her a go-to trend partner. Wishing Amy and Trendincite the very best.”

Usha Vijay, Vice President – Marketing, Symrise Scent & Care, North America

“I worked closely with Amy, for a client, on a major Global Research project that spanned four countries. Amy displayed immense organizational skills while coordinating this project across the various regions. She is extremely detail oriented and was always reachable. She would ‘touch base’ often just to make sure everything was in order. Amy is a phenomenal professional and I would highly recommend her for future research projects.”

Casey Pansini, Manager, Consumer & Market Intelligence, Symrise

“Amy, I would like to thank you for designing a seamless trend excursion for Symrise and our client on September 25, 2007. We found the stores and presentations from the storeowners to be very insightful. The trends you pointed out were exactly what our client was seeking, which they will focus on for their 2009 – 2010 new product line. Considering the client achieved actionable ideas, I believe our trend excursion together was a success.This was the best trend excursion and most relevant hands on approach to trend spotting I have experienced.”

Steve Weaver, Sr. Sales Director, Symrise

“I had the pleasure of working with Amy to plan an out of town client trend excursion. Amy did a great job communicating with us. Everything was organized, well planned out, on time, and professional. We knew where we were going, who we were meeting and what we were going to be tasting and ordering. It was definitely a nice touch having the store owner/manager talk to our group and also having a designated bartender and waiter at the restaurant for lunch. Overall, the trend excursion was great, and our sales rep and the customers were happy and inspired.”

Carolyn Chen, Marketing Manager, Takasago

“The Takasago flavors marketing team had the distinct pleasure of hiring Amy Marks-McGee and her company Trendincite LLC, to help pull together an attention-grabbing and interactive virtual tour presentation for one of our largest clients. Prior to client day, the Takasago flavors marketing team went on a tour of a number of cutting-edge businesses in NYC, specifically chosen by Amy to support the trends we were planning to present to our client. Ultimately, the virtual tour we took AND the client presentation we prepared, were hugely successful because of the creative input from Amy and Trendincite LLC. We would gladly work with her again and recommend Amy and Trendincite LLC to any client in need of creative, insightful ideas.”

Susan Harrison, Marketing Manager, Takasago
Maria Carluzzo, Marketing Manager, Takasago

The Branding Clinic
“When it comes to consumer insights you want Amy on your side. She is bright, cuts to the quick and has an ability to make you see new opportunities where you thought there were none. PLUS she is an absolute delight to work with – funny, humble, honest – all refreshing qualities.”

Kathleen Carroll, President and Chief Branding Strategist, The Branding Clinic