Happy New Year! Another year has passed and it’s 2024. 2023 kept Trendincite LLC on our toes. We wrote, researched, and edited more than 30 trend pieces that covered 2023 Fragrance & Flavor Trends, Ingredient Trends, and Lifestyle Trends.
How accurate were Trendincite LLC’s 2023 Trend Predictions?
- 5 Trends to Watch for 2023 – Lo/No Alcohol Consumption, The Ready-to-drink Cocktail Craze, The Better-For-You & Better-For-The-Planet Movement
- Report: CPGs Tap into Multi-Sensory Experiences
- Market consultant Trendincite names “unapologetic femcare” as one of the top five trends of 2023 and beyond
What themes did we see for 2023 trends?
- Comfort foods such as cereal, ice cream, and pizza held steady, while tacos had a moment
- Convenience continued to drive meal kits and kids’ snacks and beverages
- RTD beverages, tequila, and hybrid beverages propelled beverage innovation
- Mexican and Asian ingredients and flavors stayed on trend
- Airlines upgraded their food & beverage products and services
- Urine trickled into the creation of consumer packaged goods
- Caviar, a posh ingredient, made its way to the masses
- Better-For-You, cleaner formulas and mood-boosting ingredients are mainstays and now expected in consumer packaged goods
- Luxury scents moved into fabric care, perimenopause and menopause gained momentum, and refillable products showcased innovation
- Female celebrities and pop culture-inspired fragrances won’t quit, scent experiences, line extensions, and hand care lead the way in bath and body care developments, while the men’s grooming and pet care markets continued to boom
- Ambient scents and candles forged ahead, while “household” evolved into “home care,” with a blurring of the lines between cleaning and home fragrance
- Consumer packaged goods collaborations engaged and entertained consumers, particularly popular during the holiday season
- Amy and her husband Matt embarked on a multisensory fragrance, flavor & ingredients journey with Sniffapalooza Scents of Grenada No 5 – Bay Leaf edition trip, West Indies
If you haven’t already, don’t forget to download this year’s 2024 trend report.
New Year – New Trends! Start your year off right with a custom-designed thoughtful trend excursion, a visionary marketing presentation, a savvy blog post, or partner with Amy Marks-McGee as a guest speaker for your next event. Trendincite LLC is here to support your marketing 2024 efforts.