New York City skyline lite up at night for an article about perfumes with NYC city themes

CITY SLICKER – NYC CITY THEMES

Although not a new concept, NYC city themes are inspiring recent fine fragrance launches. Laurice Rahme pioneered the NYC city theme with the launch of the Bond No. 9 brand in 2003, named after the company headquarters’ address located in NYC. Bond No. 9’s mission is to “mark every New York neighborhood with a scent of its own.” The Scent of Departure debuted in 2011 and the company “proposes to crystallize the spirit of twenty unique and international world-class cities through a perfumatory prism.”

Donna Karan recently launched DKNY Be Delicious City Blossom, a limited edition trio in Urban Violet (warm fruity floral), Rooftop Peony (fresh floral), and Empire Apple (fruity fresh) scents. Inspired by Barker’s photography, Demeter introduced the Nigel Barker Signature Collection offered in Times Square, New York Nights and Wall Street fragrances, which “capture the energy and infinite possibilities NYC represents.” Calvin Klein debuted Downtown, a woody floral, which is targeted to women aged 25 to 35 and features actress Rooney Mara. Untold, the most recent scent by Elizabeth Arden, similarly wants to attract a younger consumer and according to E. Scott Beattie, Elizabeth Arden President, CEO and Chairman, the concept is “downtown New York cool.” Carolina Herrera 212 VIP Rose was introduced in January and was inspired by the party scene in New York City. Although not a fine fragrance, Absolut Vodka is no stranger to the city theme. The brand’s newest limited edition is Absolut Chicago, which is a “savory” direction infused with olive and rosemary. Keep your eyes peeled for more products inspired by NYC city themes.

Is winter over yet? To capture the NYC’s energy and bottle your creative ideas, let Trendincite plan an urban spring outing, design a bustling marketing presentation, a contemporary newsletter or hire Amy Marks-McGee as a guest speaker.

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