
Trendincite LLC offers a variety of professional business writing services specifically designed for clients who work within or service the fragrance & flavor industry. From press releases to full service marketing presentations, Trendincite LLC provides effective, valuable custom content. Services include:
Ghost Writing
Trendincite LLC ghost writes and delivers engaging, clear and concise high-quality content for:
- Articles
- Blog Posts
- Presentations
- Reports
Branded Content and Advertorials
Trendincite LLC creates compelling branded content to:
- Promote specific products or services to engage your target audience
- Establish industry thought leadership
Internal and External Newsletters and/or Ezines
Trendincite LLC produces quality content for internal and external newsletters and/or ezines used as a marketing or sales tool:
- Topics are custom written based on client specifications and often highlight marketing trends and product descriptions
- Content is written monthly, quarterly or annually
Press Releases*
Trendincite LLC designs targeted business to business press releases about industry specific products and services including:
- Fragrances
- Flavors
- Ingredients
- Applications
- Technology
*Additional services include custom media pr lists
A food writer, perfume writer and public speaker, Amy Marks-McGee writes the Forward Thinking column in Perfumer & Flavorist magazine and the North American Market: Trends-In-Sight column in Eurocosmetics magazine. The Forward Thinking column explores food and beverage industry trends as well as fragrance industry trends. The Eurocosmetics column focuses on personal care, cosmetics and fragrance marketing trends.
In addition, she contributes articles about fragrance marketing and packaging trends to industry specific trade publications such as GCI. Often quoted as a fragrance & flavor trend expert, her insights appear in magazines such as Newsweek, Cosmetic Business and Beauty Packaging.
When not writing professionally for industry trade publications, Amy Marks-McGee writes Trend Articles, and when inspired, she occasionally writes about personal experiences on her Personal Musings blog.

“Amy is a fantastic source for trend research and analysis. Her presentation and writing skills bring these insights into sharp focus. Her breadth of knowledge and contacts throughout the industry make her an invaluable resource.”
“Amy contributes to both GCI and its sister publication, Perfumer & Flavorist, and I love the way she looks at topics. I began working with her after reading her work in P&F and through her own site/newsletter. Her articles are about the connections and then the applications. And she takes an angle that is not immediately obvious to most people.”
“Amy, we are very pleased to have you as a columnist for P&F magazine. You not only have a knack for finding the latest and most noteworthy developments in flavor and fragrance, you also excel in communication and forging a sense of camaraderie among women in business.”
“I had the pleasure of working with Amy to create the concept and content for a newsletter geared towards perfumers and flavorists. Amy’s contribution, not only with valuable trend content, but also during a creative brainstorming session to design the concept and layout proved invaluable to the success of our project. Her attention to detail, positive outlook, prompt replies, and ability to meet deadlines with quality work made this project one of the most enjoyable I have worked on.”
“Amy collaborated with us on a content marketing piece targeting the Flavor and Fragrance Industry, our vertical focus. She came highly referred by Perfumer & Flavorist and she has prior internal experience in this sector. She understood our clients’ interests and the vernacular needed to communicate our message to make it resonate. We’ve received nothing but compliments thus far on the final output and we look forward to partnering with her again.”
“Amy Marks-McGee served as the Market Trends Analyst for a regular column in EuroCosmetics Magazine. Her astute observations of various trends, combined with her broad knowledge of emerging brands and ease in working with her resulted in a series of impeccable, well-received articles for our global magazine.”
“Amy was a very helpful addition to our team on a recent project. She works quickly and produces a quality product. It was a pleasure to work with her.”