Trend Excursions

Trend Excursion Amy Smelling Spice custom services

To facilitate creativity, Trendincite LLC specializes in guided, custom sensory trend excursions designed to engage all five senses, stimulate creativity, and inspire new product ideas. These curated excursions are client driven by theme or market and include visits to unique stores, boutiques, restaurants, and cultural activities in New York City*.

Deliverables:

  • Carefully researched and curated selection of handpicked locations based on theme or market
  • Seamlessly coordinated and executed custom sensory trend excursion
  • Personally guided tour and interaction with store owners, chefs, mixologists, and/or docents who offer valuable information and insights
  • Thoughtfully planned “Treasure map” with location information and brief description of offerings
  • Purposefully detailed worksheets for interdisciplinary and actionable ideas
  • Insightfully summarized noteworthy findings
  • Optional: a brainstorming session designed to interpret and integrate the information discovered during trend excursion into new product opportunities

Benefits:

  • Niche and curated research to address specific needs within the fragrance & flavor industry
  • Access to continually new, changing and relevant information for education, entertainment, and inspiration
  • Exposure to environments with an element of surprise that foster creativity
  • Fuel for proactive new product development for fragrances, flavors, ingredients, textures, applications, technology, packaging, etc.
  • Complementary or supplementary resource to support creative teams
  • Time saving and resource efficient
  • Interactive, educational, and fun

*Sensory trend excursions in other cities are available.

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See what clients are saying…

"Amy Marks-McGee is a thorough professional who combines creativity with business sense. She organizes trend treks for the Symrise marketing team - a program that was crafted to inspire the marketers and provide different perspectives. Amy is a team player and her ability to integrate her proactivity and industry insights within our business needs makes her a go-to trend partner. Wishing Amy and Trendincite the very best."

- Usha Vijay, Vice President - Marketing, Symrise Scent & Care, North America December 12, 2014