Trend Excursions

Trend Excursions

To facilitate creativity, Trendincite LLC specializes in guided, custom sensory trend excursions designed to engage all five senses, stimulate creativity, and inspire new product ideas. These curated excursions are client driven by theme or market and include visits to unique stores, boutiques, restaurants, and cultural activities in New York City*.

Deliverables:

  • Carefully researched and curated selection of handpicked locations based on theme or market
  • Seamlessly coordinated and executed custom sensory trend excursion
  • Personally guided tour and interaction with store owners, chefs, mixologists, and/or docents who offer valuable information and insights
  • Thoughtfully planned “Treasure map” with location information and brief description of offerings
  • Purposefully detailed worksheets for interdisciplinary and actionable ideas
  • Insightfully summarized noteworthy findings
  • Optional: a brainstorming session designed to interpret and integrate the information discovered during trend excursion into new product opportunities

Benefits:

  • Niche and curated research to address specific needs within the fragrance & flavor industry
  • Access to continually new, changing and relevant information for education, entertainment, and inspiration
  • Exposure to environments with an element of surprise that foster creativity
  • Fuel for proactive new product development for fragrances, flavors, ingredients, textures, applications, technology, packaging, etc.
  • Complementary or supplementary resource to support creative teams
  • Time saving and resource efficient
  • Interactive, educational, and fun

*Sensory trend excursions in other cities are available.

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See what clients are saying…

"I think it was really great to meet other individuals in the industry or industry adjacent. It was a great day to get out of the office, socialize and network with others while having the opportunity to smell, touch, taste a culmination of things that offer a lot of insight and inspiration that I found to be invaluable. I look forward to attending more trend excursions in the future!"
Nicole OramMarketing Manager, Custom Essence
“Loved checking out different stores/shops and hearing their story and sampling their products.”
Ray GinsbergSenior Account Manager, BNP Media
“Amy is on the board of directors for WFFC and I served as President. Our organization would just not be the same without her tireless work! Amy heads up our Communications efforts, which includes managing our newsletter and website. In addition, she is a constant source of fresh ideas for our programs and can always be counted upon to follow through with her promises. Every year she conducts a Trend Excursion for our members so they may keep up with what is new in the marketplace. We are a volunteer professional organization, and if she shows this much dedication to WFFC, I can only imagine how hard she must work for her clients!”
Joanne KennedySr. Account Executive, FONA International
“This was exactly the event we were hoping for! A perfect time for the team to have a good learning experience. You provided us with the direction and urging to look for the similarities and differences, opening the team’s eyes! Lots of fun, and interesting experiences. We all learned something. Your attention to detail in all the planning and organization was extremely evident and very much appreciated! Clearly every vendor knew you well!”
Patricia ConstanceSr. Associate Principal Scientist, Kraft Foods – Consumer Science
“I wanted to let you know how much I enjoyed the sensory fragrance & flavor trend excursion that Trendincite and WFFC organized on June 3rd, 2008. A lot of my job depends on creatively putting flavors together and sources of inspiration are hard to find. Trendincite really energized me and gave me some very good insights for creative flavor combos. Thanks again.”
Agnes WaxmanVice President Principal Scientist, Kraft Foods
“I recently hired Amy to organize a custom trend excursion in NYC for my Perfumery, Evaluation and Marketing Teams. I had attended one of Amy’s excursions several years prior and thought it would be a valuable team building day for Robertet. Working with Amy is a real pleasure from the project kick off to the final post excursion deliverable. Not only did she put together a very enjoyable, education and insightful day but she followed up with a fantastic summary of the key takeaways. My teams loved it and I look forward to taking another excursion in the near future.”
Jennifer PowderlyVice President of Marketing, Robertet Fragrances
“Amy Marks-McGee is a thorough professional who combines creativity with business sense. She organizes trend treks for the Symrise marketing team – a program that was crafted to inspire the marketers and provide different perspectives. Amy is a team player and her ability to integrate her proactivity and industry insights within our business needs makes her a go-to trend partner. Wishing Amy and Trendincite the very best.”
Usha VijayVice President – Marketing, Symrise Scent & Care, North America
“Amy, I would like to thank you for designing a seamless trend excursion for Symrise and our client on September 25, 2007. We found the stores and presentations from the storeowners to be very insightful. The trends you pointed out were exactly what our client was seeking, which they will focus on for their 2009 – 2010 new product line. Considering the client achieved actionable ideas, I believe our trend excursion together was a success. This was the best trend excursion and most relevant hands on approach to trend spotting I have experienced.”
Steve WeaverSr. Sales Director, Symrise
“I had the pleasure of working with Amy to plan an out of town client trend excursion. Amy did a great job communicating with us. Everything was organized, well planned out, on time, and professional. We knew where we were going, who we were meeting and what we were going to be tasting and ordering. It was definitely a nice touch having the store owner/manager talk to our group and also having a designated bartender and waiter at the restaurant for lunch. Overall, the trend excursion was great, and our sales rep and the customers were happy and inspired.”
Carolyn ChenMarketing Manager, Takasago
“The Takasago flavors marketing team had the distinct pleasure of hiring Amy Marks-McGee and her company Trendincite LLC, to help pull together an attention-grabbing and interactive virtual tour presentation for one of our largest clients. Prior to client day, the Takasago flavors marketing team went on a tour of a number of cutting-edge businesses in NYC, specifically chosen by Amy to support the trends we were planning to present to our client. Ultimately, the virtual tour we took AND the client presentation we prepared, were hugely successful because of the creative input from Amy and Trendincite LLC. We would gladly work with her again and recommend Amy and Trendincite LLC to any client in need of creative, insightful ideas.”
Susan Harrison & Maria CarluzzoMarketing Managers, Takasago
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