Trend Excursions

Trend Excursion Amy Smelling Spice custom services


To facilitate creativity, Trendincite LLC specializes in guided, custom sensory trend excursions designed to engage all five senses, stimulate creativity, and inspire new product ideas. These curated excursions are client driven by theme or market and include visits to unique stores, boutiques, restaurants, and cultural activities in New York City*.


  • Carefully researched and curated selection of handpicked locations based on theme or market
  • Seamlessly coordinated and executed custom sensory trend excursion
  • Personally guided tour and interaction with store owners, chefs, mixologists, and/or docents who offer valuable information and insights
  • Thoughtfully planned “Treasure map” with location information and brief description of offerings
  • Purposefully detailed worksheets for interdisciplinary and actionable ideas
  • Insightfully summarized noteworthy findings
  • Optional: a brainstorming session designed to interpret and integrate the information discovered during trend excursion into new product opportunities


  • Niche and curated research to address specific needs within the fragrance & flavor industry
  • Access to continually new, changing and relevant information for education, entertainment, and inspiration
  • Exposure to environments with an element of surprise that foster creativity
  • Fuel for proactive new product development for fragrances, flavors, ingredients, textures, applications, technology, packaging, etc.
  • Complementary or supplementary resource to support creative teams
  • Time saving and resource efficient
  • Interactive, educational, and fun

*Sensory trend excursions in other cities are available.

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See what clients are saying…

Takasago – Susan Harrison and Maria Carluzzo

“The Takasago flavors marketing team had the distinct pleasure of hiring Amy Marks-McGee and her company Trendincite LLC, to help pull together an attention-grabbing and interactive virtual tour presentation for one of our largest clients. Prior to client day, the Takasago flavors marketing team went on a tour of a number of cutting-edge businesses in NYC, specifically chosen by Amy to support the trends we were planning to present to our client. Ultimately, the virtual tour we took AND the client presentation we prepared, were hugely successful because of the creative input from Amy and Trendincite LLC. We would gladly work with her again and recommend Amy and Trendincite LLC to any client in need of creative, insightful ideas.”