
RED MACA ROOT THE “IT” SUPERFOOD
Red Maca is a Peruvian root known for its health properties and it’s the “it” superfood emerging. Yellow/Cream Maca and Black Maca are also other varieties of the root. All
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Red Maca is a Peruvian root known for its health properties and it’s the “it” superfood emerging. Yellow/Cream Maca and Black Maca are also other varieties of the root. All
Consumers’ concerns about general health and wellness have not waned and there continues to be a plethora of new healthful food and beverages available. However, the latest trend in consumer
I’ve heard that red wine and dark chocolate have health attributes because of the ingredient resveratrol found in both. Now it appears that beer is being touted as healthy, particularly for
Seems like milk print ads are getting splashy. The Milk Processor Education Program (MilkPEP) has replaced the National Milk Mustache Got Milk? ads with the Milk Life campaign. The new
One of my favorite subjects is multi-sensory products and services. Trendincite examined this compelling topic in various articles: High-Tech Sensory Concepts, Sensory Sensations, Multi-Sensory Experiences, Multi-Sensorial Products – You Fill
Trend Alert – seems like beer flavors are trickling into candy. Jelly Belly debuted a non-alcoholic Draft Beer Jelly Bean while ChocOBeer in Europe introduced a line of nine chocolates filled with
Although not a new concept, NYC city themes are inspiring recent fine fragrance launches. Laurice Rahme pioneered the NYC city theme with the launch of the Bond No. 9 brand
According to Centers for Disease Control and Prevention, 43.8 million people in the U.S. smoke cigarettes. Apparently smokers aren’t the only people that enjoy the smell or taste of tobacco.
I recently had a cup of cold brewed Earl Grey iced tea from Kee’s Chocolates. Besides the fact that I am caffeine sensitive and was up all night, it inspired
In May 2013 I presented Olfactive Trends Quick Peek at Sniffapalooza’s Spring Fling and mentioned “Flash” as the newest naming convention in fine fragrance. September is quickly approaching and you
Doctor-driven products have been driving skincare launches for the last few years. Now, herbalists are becoming the new formulators and launching natural skincare lines. Christian Toscano of Roots Rose Radish
Four years ago Trendincite examined activity in the nail care market. The nail care market has boomed and according to Kline’s report “Professional Nail Care: Global Market,” nail care has
Cherry and watermelon are the in vogue fruits of the summer season and are inspiring new fragrance and flavor introductions. In fine fragrance, as a spring limited edition, Escada launched Cherry
What’s the difference between sorbet and sherbet? Both are made with fruit, water, and sugar, but sherbet contains dairy. These frozen treats are inspiring new spring and summer fragranced and
The multi-sensory trend isn’t waning anytime soon. New and interesting high-tech sensory concepts, products, and restaurants continue to be introduced. In the last five years, Trendincite examined this enticing topic
Kale, the new superfood darling, is a cruciferous vegetable member of the cabbage family. It is appearing in new Kale products such as fresh-squeezed juices, raw salads, prepared foods, and
What exactly is a sunchoke? A sunchoke is most popularly known as a Jerusalem artichoke and is a tuber vegetable. It’s not from Jerusalem, it’s native to North America and
Sweet honey has long been utilized throughout history in a majority of cultures. Known as a healthful ingredient, honey is most commonly used as a natural sweetener and happens to
With the growth of the beauty industry in the Middle East there have been a slew of spicy, oriental and woody fragrance directions emerging, some of which are specially developed
In 2007, popcorn received a bad rap because of its link to lung disease driven by Diacetyl, the ingredient found in microwave popcorn to create the buttery aroma and taste.
As children, we constantly put dirt in our mouth and as adults we are going back to our roots and now we “eat dirt” as the raw, vegan and foraging
Sea Buckthorn Berry also known as Sea Berry is a tart, orange colored grape-sized berry, which grows in Europe, Asia, and North America. This superfruit has been receiving attention for
The multi-sensory trend is here to stay as new and interesting concepts, products and restaurants are introduced to create sensory sensations for consumers. In the last three years, Trendincite examined
In today’s busy environment convenience is in ever higher demand. Delivery and subscription-based products and services are the newest retail answer to consumers’ needs for immediacy. An exciting twist to
Although it is officially Spring, you wouldn’t know it with the cold front and snowy weather we’ve recently been having. However, as Spring and Summertime approach, so do our fantasies
The trend towards consumer products that are spiked with alcohol is apparent in the marketplace. Some of these products such as Four Loko are creating a PR buzz and are
The multi-sensory trend is a reoccurring theme. In the last two years, Trendincite examined this exciting topic with Multi-Sensorial Products – You Fill Up My Senses and Multi-Sensory Technology –
Technology continues to drive new product personal care launches, particularly in hi-tech facial skincare products. There has been a plethora of activity in high-tech facial skincare delivery systems, including battery
There has been a plethora of activity in innovative applicators and delivery systems, particularly in cosmetic and personal care packaging. Roller ball applicators, dual-ended wands, battery operated products and multifunctional
Regardless of our age, fairytales and princess fantasies stay with us. Disney is a master marketer of fairytales and has been successfully fueling the market by offering a myriad of
In recent years, berries of all kinds have been receiving a lot of press due to their antioxidant properties and health benefits. Grapes, particularly those used in wine, are appearing
The latest craze in the food and beverage sector is Stevia, a natural sweetener and common sugar substitute with zero calories. Its origins are from South America and it’s between
It’s flu season and with the H1N1 (Swine Flu) pandemic on the rise there is a heightened awareness about germs, bacteria, and being clean. The public’s concern with germs and
Nail care is traditionally a quiet category driven by seasonal nail polish color launches and quick drying formulas. However, there has been a surge of recent activity in nail care
As mentioned in Trendincite’s Multi-Sensory Technology – Sensory Overload article, our society is bombarded with information and stimuli. This multi-sensorial trend, particularly in fragrance and flavor products, continues to evolve.
Entertainment based on vampires, products incorporating the word “blood,” and products based on consumers’ blood types are gaining popularity. Movies, books, and websites based on vampires, blood vessel dilating technology,
Apothecary – “a place for the art, practice, or profession of preparing, preserving, compounding, and dispensing medical herbs, elixirs, and potions” and/or “a pharmacy or drugstore” is making a return.
Clinical strength and doctor-developed products driven by technology and ingredients are the latest craze. High-end skin care, antiperspirant/deodorants, children’s products, and ready-to-drink beverages are a few recent product examples. Need
The food and beverage marketplace is crowded and manufacturers and consumers alike are looking for unique food and beverages. Artisan ice creams, designer packaging, and added functional benefits are a
Life used to be less complicated. Expecting parents had few choices for children’s products and brands. Today there is a plethora of services and products available; many that have been
They say “diamonds are a girl’s best friend,” but diamonds are appearing in more than just jewelry, and aren’t just for women. From luxury accessories to beauty care products, diamonds
Form and function are important elements used in design. Both the Museum of Modern Art and Cooper-Hewitt National Design Museum exhibit and sell everyday functional products from furniture to household
Manufacturers, retailers, and consumers alike are looking for new and exciting ingredients to create unique products and enticing marketing concepts. Several ingredients such as Mastic, Shiso and Kimchi are emerging
Spring is here and summer is just around the corner. It’s time to get ready for the great outdoors and to protect our skin from harmful sun rays. Technology drives
In the midst of a recession, consumers are trading up for premium products. They are gravitating towards affordable luxuries, products that provide a higher level of quality, taste, and aspiration
Our society is bombarded with information and stimuli; there are so many choices of products and services. To differentiate from other brands, manufacturers are making their products and services multi-sensorial.
Because of today’s busy and hectic lifestyles, consumers are on the run and continually searching for convenient products and services to make life easier. In response to market demands, companies
Bespoke, Customized, and Made-to-Order are not new concepts, but they are being interpreted in new ways. At one time, customized products and services were elite and only available to the
“Green” is the hot topic on everyone’s list. We’ve seen green, eco-friendly products and services introduced in a myriad of industries. There are emerging, environmentally friendly and biodegradable ingredients and
Organic. Natural. Green. Why not add “raw” and “living” to the list of marketing buzzwords? Consuming “raw” or “living” food is in vogue as consumers continue to embrace healthier lifestyles.
Ahh bed…if life were perfect, we would all sleep through the night and get a full eight hours. As we know, life isn’t perfect and many of us do not