Read Amy Marks-McGee’s industry specific articles featured in a variety of trade publications such as Beauty Packaging, GCI, and more.
Pearly Whites Shine Bright Naturally May 2020
Oral care is taking cues from skin care and brands are leading with clean ingredients, product innovations, and sustainable packaging.
The Sustainable Indian Sandalwood You Should Be Using Jan. 2016
Ethically sourced from renewable and sustainable Australian plantations, precious Indian sandalwood (Santalum album) returns to the perfumer’s palette.
Beauty Packaging Innovation Extends Beyond the Package in Personal Care and Sun Care Mar. 2015
From exciting ingredients to cosmetotextiles, breakthrough products are lending new vitality to the categories.
Beauty Packaging The Expert’s View – Pure Polish, Amy Marks-McGee looks at the natural side of nails Oct. 2013
Innovation is a key driver and consumers’ interest in natural products has led manufacturers to reformulate their products while new players are launching ‘natural’ and nontoxic formulas.
GCI Forward Thinking: Beauty Inside and Out June 2011
Health and wellness applications take center stage.
GCI Fueling The Market – Fragrance Observations Nov. 2010
With so many fragrances on shelves, brand owners must distinguish their brands in ways that resonate with consumers.
GCI Good Things Come in Small Packages Sept. 2010
There has been a plethora of activity in innovative applicators and delivery systems, particularly in cosmetic and personal care packaging, noted Trendincite’s May/June 2010 newsletter.
GCI The Creative Process and Using Your Five Senses Mar. 2010
Often inspiration is in front of you, but you’re too busy to see it. Making a conscious decision to use every sense to be inspired opens a world of applicable ideas.