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Headshot Session with Creative Entrepreneur Amy Marks-McGee
Life Happens Now Blog, Stacey Natal, May 24, 2022

Fragrance & Flavor – Trendincite
Team Subkit, April 22, 2022

Trendincite LLC Updates Website
Perfumer & Flavorist, October 6, 2020

Trendincite LLC Updates Website
In addition to the website’s updated aesthetics and functionality, Trendincite LLC is offering a downloadable Top 5 2020 Trends & Beyond report
Prepared Foods, October 5, 2020

Trendincite Updates Website
Makes the overall user experience more visually appealing and easily searchable.
Beauty Packaging, October 5, 2020

Trendincite launches new website features
Supermarket Perimeter, October 5, 2020

Are women fairly represented in the US fragrance industry?
Cosmetics Business, Lucy Tandon Copp, January 13, 2017

The Beauty Buzz Women In Fragrance
WGSN, October 2016

Break the Grasse Ceiling
Ingredients Insight, Sarah Williams, May 2016

Cultivate Your Creativity
Life Refined, Melissa Matthews, Fall 2015

More than 90 work-life balance tips from mom entrepreneur
Launch Grow Joy, Andreea Ayers, December 2, 2014

Networking 101: Tips from Small Business Owners
Amsterdam Printing Blog – Small Business Know-How, Chris Wallace, January 24, 2014

SCENTtrends, Faces of the Industry: Amy Marks-McGee
Scent Marketing Institute’s e-newsletter 10, April 28, 2009

Podcasts

[podcast] The Arthur Aidala Power Hour 1-9-24 (47:08 to 55:10)
Amy Marks-McGee, Founder of Trendincite LLC was a guest to discuss 5 Trends to Watch for 2024.
AM 970 The Answer, Arthur Aidala, January 10, 2024

[podcast] Cracking Open RTD Beverage Trends with Amy Marks-McGee
Amy Marks-McGee discusses the latest launches in the RTD market, consumer trends and even a quick fangirl moment over espresso martinis.
Perfumer & Flavorist, Jenna Rimensnyder, January 31, 2023

[podcast] The Arthur Aidala Power Hour 1-6-23 (19:37 to 32:46)
Amy Marks-McGee, Founder of Trendincite LLC was a guest to discuss 5 Trends to Watch for 2023.
AM 970 The Answer, Arthur Aidala, January 6, 2023

[podcast] The Amber Weitzer Podcast – Silhouettes Of Success, Amy Marks-McGee, Episode 88
An authority of all five senses & trends de jour. She’s a docent for deliciousness.
Silhouettes Of Success, Amber Weitzer, November 26, 2022

[podcast] Two Sense: Candle & Air Care Market Trends with Amy Marks-McGee
Amy Marks-McGee discusses the latest trends in candles and air care – what’s new, now and next for the marketspace, what consumers are looking for from brands and more.
Perfumer & Flavorist, Jenna Rimensnyder, September 1, 2022

[podcast] What’s New in Natural With Amy Marks-McGee?
Amy Marks-McGee discusses natural snack flavors and formulation difficulties in creating them and changes in fragrance technology and consumer preferences.
Perfumer & Flavorist, Ryan Daily, August 15, 2018

[podcast] Today’s Leading Women with host, Marie Grace Berg
Episode 547: AMY Marks-McGee Helping Clients Translate Trends Into Tangible Products
Today’s Leading Women, Marie Grace Berg, August 28, 2015

FandB

Is Self-Checkout a Consumer Terminator? Retail, Robots, and More in 2024
The Food Institute, Jordan Wiklund, January 31, 2024

2024 flavor trends span prepared foods, produce, bakery, plant-based protein
Supermarket Perimeter, Andy Nelson, January 23, 2024

Food industry searches for the next pumpkin spice
Supermarket Perimeter, Andy Nelson, January 22, 2024

Flavor Forecast
Supermarket Perimeter, Andy Nelson, January 22, 2024

Five Trends Consumers Will Expect in 2024
Trendincite identifies products for kids and convenience snacks as primary areas of growth in the new year
Prepared Foods, January 9, 2024

Hybrid Beverages Can Benefit from High-Flavor, Low-Juice Blends
Northwest Naturals, R&D Innovation, January 5, 2024

Ice cream will never go out of style, predicts Trendicite
Whether it’s dairy-based or plant-based, consumers “scream for ice cream.”
Dairy Foods, January 2, 2024

Experts on the Record: What’s Ahead for Consumers in 2024
Trend experts share predictions for consumer behaviors that will impact the food and beverage marketplace in the year ahead.
Food Technology Magazine, Mary Ellen Kuhn, December 19, 2023

2024 Consumer Outlook: adapting to anxiety
In a world fraught with instability and uncertainty, comfort, nostalgia, and authenticity will be priorities.
Food Technology Magazine, Mary Ellen Kuhn, December 18, 2023

Pizza Trends for 2024: Artisan, Crustless and Value Pies
The Food Institute, Kelly Beaton, November 2, 2023

Market consultant Trendincite names “unapologetic femcare” as one of the top five trends of 2023 and beyond
The report names five trends: holistic health, “unapologetic femcare,” social media drivers of food and beverage trends, the metaverse, and innovative scented applications.
Nutritional Outlook, Jennifer Grebow, August 25, 2023

New Sips and Snacks Target Kids
Functional ingredients and quirky better-for-you combinations influence children’s snack and drink launches.
Food Technology Magazine, Carolyn Schierhorn, July 1, 2023

Summer ice cream flavors, trends that consumers are ready to scoop up
FoodNavigator-USA, Ryan Daily, May 26, 2023

Healthy Growth for Hybrid Beverages
Creative crossovers are reinvigorating traditional beverage category segments and inspiring new product categories.
Food Technology Magazine, Elizabeth Brewster, April 21, 2023

Vietnamese Cuisine is Exploding, Flavorfully, in America
The Food Institute, Kelly Beaton, April 10, 2023

Airline Food Reaches New Heights
The Food Institute, Kelly Beaton, March 16, 2023

What’s on the Menu for Meal Kits?
Strong sales are forecast for companies that keep it healthy, fresh, and affordable as well as convenient.
Food Technology Magazine, Ed Finkel, February 1, 2023

2023 Flavor trends for food and beverage
Experts predict 2023’s hottest food and beverage flavor trends.
Nutritional Outlook, Jennifer Grebow, January 11, 2023

Report: CPGs Tap into Multi-Sensory Experiences
The Food Institute, Grace Garwood, January 5, 2023

Outlook 2023: Consumer Trends
The third in a series of three forecast articles explores the ways that economic instability and shifting consumer values will impact food and beverage purchase decisions in the year ahead.
Food Technology Magazine, Elizabeth Brewster, December 1, 2022

Commissary R&D: trending flavors
Supermarket Perimeter, Andy Nelson, October 11, 2022

Entrées Ace the Freezer Case
Brands old and new vie for space with on-trend SKUs that are plant-based, clean label, gluten-free, high protein, and globally influenced.
Food Technology Magazine, Carolyn Schierhorn, September 1, 2022

Report: Canned Cocktail Craze Hitting High Gear – The Food Institute
The Food Institute, Kelly Beaton, August 4, 2022

Gut Health, Fashion and ‘Phygital’ Solutions Among Top 2022 Food Trends – The Food Institute
The Food Institute, Victoria Campisi, June 6, 2022

Breakfast Buzz: Comfort Meets Adventure
Functional and upcycled ingredients, global flavors, plant-based alternatives, fun mash-ups, and portable solutions wake up traditional breakfast CPGs.
Food Technology Magazine, Carolyn Schierhorn, June 1, 2022

New takes on Asian cuisine
Supermarket Perimeter, Jennifer Barnett Fox, April 2022

Eastern Influences
Supermarket Perimeter, Jennifer Barnett Fox, April 2022

Flexitarianism on the rise
Bake Magazine, Andy Nelson, February 24, 2022

Best of both worlds: the rise of flexitarianism
Supermarket Perimeter, Andy Nelson, February 22, 2022

Editor’s note: (food) flexing
Supermarket Perimeter, Andy Nelson, February 9, 2022

Inclusion Movement Increasingly Apparent in Food Packaging
The Food Institute, Marcy Kreiter, January 4, 2022

The 25 Cocktails Poised for a Comeback in 2022
Inside Hook, Kirk Miller, December 30, 2021

Passion for the Planet
Two Eco Evangelists Spread the Word on Sustainable Advances & Textile Trends
Textile Insight, Suzanne Blecher, Sep / Oct 2021

Commissary Insider: trending flavors
Supermarket Perimeter, Andy Nelson, August 2021

Now trending: flavors, foods and cuisines to keep an eye on in 2021
Supermarket Perimeter, Andy Nelson, December 11, 2020

Middle East Meets Middle America
An ancient cuisine is finding a foothold in the mainstream
Food Technology Magazine, Dana Cvetan, December 1, 2020

How Gamers Spend Their Money and Why It Matters
TwoFiveSix, December 24, 2020

Fresh Takes What Will Be Some Of the Top Meat And Poultry Innovations In The Perimeter In 2020?
Supermarket Perimeter, February 2020

Animal-Based Meat Still Going Strong
On the plate and in the ingredient list, real meats answer a number of consumer and diet trends.
Food Processing, Carolyn Schierhorn, December 4, 2019

Flavor Forward, Looking Ahead To Trending Cuisines 2020
Supermarket Perimeter, Andy Nelson, November 2019

Forecast 2020: regional twists on ethnic favorites
Supermarket Perimeter, Andy Nelson, November 18, 2019

Favored flavors
Store Brands, Carolyn Schierhorn, January 9, 2019

2019 Formulation Trends: Bold, Adventurous, Cause-Driven
Strong flavor fusions, responsibly sourced ingredients and plant-based foods are among 2019 trend predictions.
Food Processing, Carolyn Schierhorn, January 8, 2019

Eggs — a comeback story
Food Business News, Monica Watrous, December 6, 2018

2019 Trend Predictions From The Outside In
Cannabis Business Executive, Mike Luce, December 3, 2018

Global, plant-based and regional flavors trending up in ’19
Instore, Andy Nelson, November 6, 2018

Finding the Next Big Thing in Flavor
The Baker’s Take, Andy Nelson, October 22, 2018

Goodbye, Kale. Hello, Cauliflower! Top Food Trends for 2015
FEAST, Meagan Lea Morris, December 31, 2014

Waiter, There’s a Cigar in My Cupcake!
Newsweek, Barbara Herman, January 24, 2014

DNA Response, Inc. Released The Top 8 Food Trends for 2014 From Celebrity Chef and eatcleaner.com Founder, Mareya Ibrahim, “The Fit Foodie”
PRWEB, November 5, 2013

Events

Event Report: Sniffapalooza Fall Ball 2023 + Niche and Indie Perfume Swag Bag Giveaway
ÇaFleureBon, Hernando Courtright, November 1, 2023

World Taste & Smell Association to Hold Webinar on Harnessing the Power of All the Senses
Stephanie Feuer, May 10, 2023

Sniffapalooza Fall Ball 2022 Event Report (The 31st Edition) + NYC Fragrance District Swag Bag Draw
CaFleureBon, Hernando Courtright, October 23, 2022

P&F+ Columnist Takes the Stage at Flavorcon 2022
Perfumer & Flavorist, Jenna Rimensnyder, September 1, 2022

Flavorcon 2022 Session Spotlight
Speakers cover finetuning flavor technology to address consumer demand.
Perfumer & Flavorist, Jenna Rimensnyder, September 1, 2022

On the Go Is Where Food, Beverage Are Going
National Association of Flavors & Food-Ingredient Systems – 2020 Edition

The WFFC Drinks and Eats Their Way Through the NoMad/Flatiron District of NYC
Perfumer & Flavorist, Amy Marks-McGee, December 13, 2019

Flavorcon 2018 Hosts Global Tastemakers in Atlantic City
Perfumer & Flavorist, Ryan Daily, January 2019

The World of Tastes and Smells
MPI, Jason Hensel, January 25, 2019

A Flavor of the Future: Technology and Trends at Flavorcon 2018 Day 1
Perfumer & Flavorist, November 14, 2018

Event Report: Sniffapalooza Fall Ball 2018 (The 27th Edition) + Niche, Artisan and Indie Perfume Swag Bag
Cafleurebon, Hernando Courtright, November 5, 2018

A Taste of Tomorrow at Flavorcon 2018
Perfumer & Flavorist, September 2018

IFT18 Divining food and flavor trends
How to identify emerging ingredients and distinguish trends from fads
Food Business News, August 7, 2018

What’s Next in Flavor and Food at the 2018 IFT?
Perfumer & Flavorist, Ryan Daily, July 27, 2018

Navigating food and flavor trends
Food Business News, Monica Watrous, July 24, 2018

Decoding trends and fads
Baking Business, Monica Watrous, July 24, 2018

Trend Spotting in New York With the WFFC
Perfumer & Flavorist, George Costello, July 12, 2018

2018 Trend Excursion
Costello Creative Group, George Costello, July 12, 2018

Taste the Trends With Amy Marks-McGee at Flavorcon
Perfumer & Flavorist, Ryan Daily, April 27, 2018

Flavorcon 2018: Registration and Speaker Program
Perfumer & Flavorist, April 20, 2018

A WFFC Taste of Soho and Nolita
Perfumer & Flavorist, Christina Neuner, August 4, 2017

NCA 2017 Conference & Expo Will Draw Candle Industry Leaders to St. Petersburg in May
Gifts and Dec, March 7, 2017

Event Report: Sniffapalooza Fall Ball 2016 (The 25th Edition) + Niche, Artisan and Indie Perfume Swag Bag
Cafleurebon, October 2016

WFFC Explores a Taste of the Upper West Side
Perfumer & Flavorist, Amy Marks-McGee, August 2016

Cosmopack Confronts the Future
WWD, Faye Brookman, September 28, 2015

WFFC Sensory Trend Excursion Offers a Taste of SoHo
Perfumer & Flavorist, Nicole Urbanowicz, September 2014

Event Recap: WFFC 7th Annual Sensory Trend Excursion!
Sniffapalooza, Karen Adams, June 6, 2014

Café Featured on Trendincite Excursion
Chobani SoHo Newsletter, Micheline Frias, June 10, 2014

Sniffapalooza Fall Ball 2013 Wrap-Up: The Passion of Perfume
Cafleurebon, Mark Behnke, October 31, 2013

Trend Trek Highlights from the WFFC Excursion in Williamsburg, Brooklyn
Perfumer & Flavorist, Nicole Urbanowicz, September 2013

Sniffapalooza Spring Fling 2013 Wrap-Up- Weekend with The “In” Crowd
Cafleurebon, Mark Behnke, May 8, 2013

Sniffapalooza Spring Fling 2013 Report
Fragrantica, Venus193, May 7, 2013

Five Fascinating New Fragrance Finds From Sniffapalooza 2013
The Examiner International Travel, Mark Thompson, May 6, 2013

Japan: A Fragrance & Flavor Journey, A sensory exploration from the WFFC
Perfumer & Flavorist, Jeanine Pedersen, October 2012

Takasago Hosts WFFC
Beauty Fashion, Adelaide P. Farah, September 2012

Photo Essay: 2012 WFFC Trend Walk, A trip to New York’s Chinatown unveils unique ingredients and products
Perfumer & Flavorist, August 2012

What’s Cooking? A Bird’s Eye View of Culinary Trends
Flavor & Ingredients Industry Report 2012 Edition

SPLASH! on Fragrance To Showcase Innovative Perfumes And Scented Products
HBA Global, December 6, 2012

Sensory Inspiration, Highlights from the Women in Flavor & Fragrance Commerce(WFFC) New York trend excursion
Perfumer & Flavorist, November 2011

NAFFS Announces Flavor Fusions Seminar
Food Product Design, July 25, 2011

Live from New York: Breaking Fragrance Clutter
GCI, Nancy Jeffries, January 2009

Beauty Biz – Rise Above The Pack
Beauty Fashion, Adelaide P. Farah, December 2008

HandB

Scents of Purpose in Homecare
Fragrances in today’s household cleaning category are elevated, experiential and intentional.
Happi, Christine Esposito, January 1, 2024

Market consultant Trendincite names “unapologetic femcare” as one of the top five trends of 2023 and beyond
The report names five trends: holistic health, “unapologetic femcare,” social media drivers of food and beverage trends, the metaverse, and innovative scented applications.
Nutritional Outlook, Jennifer Grebow, August 25, 2023

Clean Formulas & Sustainable Packaging Drive Hair, Skin and Deodorant Innovation
‘Free-from’ beauty claims have been trending, plus the latest in ‘skinification,’ ‘slugging’ and more, in this analysis of Beauty’s latest stats and launches.
Beauty Packaging, January 16, 2023

Sophisticated Scenting Helps Elevate Household Cleaning Category
More complex blends and unique accords reflect the influence of selfcare and wellness in today’s household cleaning space.
Christine Esposito, Happi, January 2, 2023

Forward Thinking: A Scented Home
Tal Landman, Moodify, November 9, 2020

What Safety Smells Like
DAS Architects, July 16, 2020

What The Nose Knows
The sensation of taste is equally the science of aroma
Prepared Foods, Kantha Shelke, PHD, CFS, May 2019

Defining The Fragrance Of Clean For Modern Cleaning Products
Alpha Aromatics, October 8, 2018

The Scent of Home: From the Bedroom to the Living Room
Perfumer & Flavorist, Ryan Daily, January 23, 2018

Keith Kelsen’s Scent Narrative: Business Is Hacking Health & Wellness With Scent
Inhalio, Keith Kelsen, September 27, 2017

Q&A: Amy Marks-McGee Sniffs Out Health and Wellness in F&F
Perfumer & Flavorist, Jennifer Novoseletsky, September 18, 2017

The Smell of Clean in 2017
Happi, Christine Esposito, January 6, 2017

How To Choose A Meaningful Wedding Day Perfume
For Her, Christine Stoddard, November 16, 2016

No more false starts Natural care on the rise
DSN Drug Store News, October 16, 2015

eSalon’s Birthday Present: $30 Million
WWD, Faye Brookman, October 2, 2015

A New Dawn for Sun Care and Personal Care
Beauty Packaging, Jamie Matusow, March 2015

Dry shampoo category set to boom in 2015
Cosmetics Business, Kavita Daswani, December 2, 2014

Three Things Your Association Can Learn from the Birchbox Model: Associations Now
Associations Now, Anita Ferrer, August 2013

(Nearly) Anything by Subscription Now
The Street, Kathryn Tuggle, July 26, 2013

First Impressions Packaging experts explain what it takes to ensure that your products stand out on shelf, at home and in the customer’s mind
Happi, Tom Branna, June 2013

Brands that stay strong in weak times
SCA Shape, Theta Pavis, April 2012

Innovation Acceleration
Beauty Packaging, Jamie Matusow, December 2012

Online Exclusive: Eye on Innovative Packaging
Beauty Packaging, Jamie Matusow, December 2012

More Than Meets The Eye
Beauty Packaging, Jamie Matusow, March 2012

Upcoming trends, Looking ahead
BW Confidential, Oonagh Phillips, December 23, 2010 – January 12, 2011

Kombucha Transfers from Tea to Skin for a Brightening Effect
Cosmetics & Toiletries, January 2010

Research

Comax Flavors explores consumer attitudes towards baked goods
Bake Magazine, August 13, 2021

Consumers of all generations sweet on baked foods, according to Comax research
Food Business News, June 23, 2021

Comax Flavors releases sweet baked product findings
Snack and Bakery, June 23, 2021

Comax research finds what consumers are sweet on in baked foods
Baking Business, June 23, 2021

Comax Flavors: Sweet On Baked Goods
Company shares consumer insights on sweet bakery good tastes, preferences
Prepared Foods, June 22, 2021

Comax Flavors releases nutrition and performance product findings
Snack and Bakery, March 2, 2021

Comax Flavors: Protein Power
Comax Flavors shares consumer insights, flavor trends for protein-powered foods, drinks
Prepared Foods, February 24, 2021

Comax Flavors: Sweet Solutions
Comax Flavors shares new research on consumers’ behavior, usage, and attitudes towards candies and confections
Prepared Foods, September 9, 2020

Comax Flavors: Coffee Add-ins
Comax Flavors offers new primary research on consumer behavior, usage and attitudes towards coffee additives
Prepared Foods, February 4, 2020

Comax Releases Coffee+ Findings
Perfumer & Flavorist, December 26, 2019

Comax Flavors: Ice Cream Flavor Tastes, Trends
Comax Flavors releases ice cream product insights
Prepared Foods, July 10, 2019

Study provides insight into plant-based ice cream activity
Food Business News, Sam Danley, June 10, 2019

What’s the scoop? Comax Flavors examines US ice cream habits including plant-based popularity
Food Ingredients First, June 5, 2019

Comax Flavors: Flavorful Sauces, Dressings
Comax Flavors releases consumer insights on condiments, salad dressings, dips and dipping sauces
Prepared Foods, April 1, 2019

Comax Flavors: Tea Product, Flavor Trends
Comax Flavors releases tea product survey results
Prepared Foods, January 11, 2019

‘Taste’ Main Driver for Tea Purchases Says Comax
Perfumer & Flavorist, January 10, 2019

Shaken or Stirred? Comax Flavors Releases Alcohol Consumer Study
Perfumer & Flavorist, July 13, 2018

Comax Flavors: Consumer Bread Behaviors
Comax Flavors shares consumer insights regarding breads
Prepared Foods, April 18, 2018

Comax study highlights consumer attitudes towards yogurt
Food Ingredients First, January 17, 2018

Comax Flavors Bites Down on Nutrition and Performance Findings
Perfumer & Flavorist, December 27, 2017

Berry is top choice in flavored water: Comax
Beverage Daily, Mary Ellen Shoup, November 3, 2017

Comax: Just Juice, Comax consumer survey shows flavor drives juice sales, experience
Prepared Foods, September 11, 2017

Comax Flavors: Coffee & Consumers, Coffee preferences research helps Comax Flavors aid customers, flavor development
Prepared Foods, June 12, 2017