A close up of pink, yellow, orange and green drinking straws for an article about sustainable and edible straws

EDIBLE STRAWS – CREATIVE SUSTAINABLE PACKAGING

Sustainable packaging and biodegradable materials is a continuing subject of interest. The latest trend in sustainability is the banning of plastic straws. In response, consumer goods manufacturers have gotten creative and are launching sustainable, edible flavored straws from a variety of materials.

PSL (Pumpkin Spice Latte) season is upon us and Starbucks announced the arrival of Pumpkin Spice Cookie Straws, which are “a toasted rolled wafer cookie with a luscious layer of rich, white chocolaty filling and a hint of pumpkin spice” and are meant to be eaten alone or used to drink coffee, hot chocolate, lattes or iced coffee. Kellogg’s brought back its original Froot Loops Cereal Straws, which were discontinued in 2009.  These edible straws were only available at the Kellogg’s NYC Café for the week of August 6, 2018.

For those looking for an alcoholic cocktail, Ruffino Wines and Sweet Saba Candy Couture released a limited-edition line of Prosecco-infused candy straws. These hand-painted paper straws are offered in three flavors with edible candy charms garnished with edible gold: Peach (peach emoji charm), Elderflower (flower charm) and “Bubbles and Celebration” (gold bars charm). Diageo recently launched a range of edible flavored straws to complement its premixed canned RTD cocktails in the UK. The Gordon’s Pink Gin and Schweppes Tonic and Pimm’s and Lemonade feature strawberry flavored straws while Gordon’s & Tonic comes with lemon and lime flavored straws. A chocolate straw accompanies Baileys Iced LattePernod Ricard announced a collaboration with Loliware, the edible plastics company, which will produce the “straw of the future” made from hypercompostable and marinedegradable materials.

So go ahead, drink responsibly and get a hold of an edible straw!  Cheers! Watch for additional edible straws and creative sustainable packaging made with biodegradable materials.

Hungry for more design and packaging trends? Let Trendincite LLC custom-design an eco-friendly trend excursion, a sustainable marketing presentation, a green newsletter or hire Amy Marks-McGee as a guest speaker.

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