Business Travel and Personal Travel Blur In 2019, the word “bleisure” (a portmanteau of the words business and leisure) was coined when individuals added a
Sustainability has been a hot topic for the last five years across all industries. Consumers’ awareness and growing concerns are a driving force behind sustainable
Defining Web3, Metaverse, NFTs and Blockchain There is a lot of media and buzz around the terms Web3, metaverse, non-fungible tokens (NFTs), and blockchain. However,
Men’s Market According to Grand View Research, the men’s personal care category is expected to be worth $166 billion with a 6% CAGR by 2027.
Driven by the COVID-19 pandemic and the stay-at-home orders, there’s been a recent pet-adoption boom and many animal shelters have had all of their pets
Marketers, researchers, and brands alike continually search for consumers to better understand their habits and preferences. Move over Millennials because marketers, researchers, and brands have
“Pleather” (a portmanteau of the words plastic and leather) has been around for a century. Naugahyde, a vinyl coated fabric, was developed in 1920 in
Sleep is an ongoing subject of interest as consumers continue to search for a full night’s rest. Sleep is inherently linked to health and wellness.
According to Grand View Research, the global baby toiletries market size was valued at $5.33 billion in 2019 and is expected to grow at a
When selling a product, marketers look for target audiences with a specific demographic. Products made for women with a focus on fluctuating hormones have been
To capture consumers’ attention, the travel and hospitably industry has been using interactive themed experiences. Due to COVID-19, travel has been restricted and individuals are
The marketplace is crowded and brands continually look for new methods to reach and engage consumers. Digital advertising platforms such as Google, Facebook, and Twitter
Non-Alcoholic, Alcohol Alternative, Mocktail, Sober Curious, Sober Sometimes, Abstinence…call it what you will, but low or non-alcoholic beverages (LONO) are more than trending. According to
American Pet Products Association reported that pet ownership in the last 30 years has risen from 56% to 68% of households. According to ResearchAndMarkets, the
Sleep is essential for good health and it is becoming a lifestyle focus. A variety of services and technology based products are launching to address
According to the 2016 State Of Women-Owned Businesses Report, commissioned by American Express OPEN, it is estimated that there are 11.3 million women-owned businesses in
Laundry, which is usually perceived as a chore and unglamorous, is becoming a subject of interest. According to Cassandra research, “62% of U.S. youth have
Space continues to be an area of interest and exploration. The final frontier is becoming a reality. Consumer packaged goods are visiting space, space travel
Although not a new concept, NYC city themes are inspiring recent fine fragrance launches. Laurice Rahme pioneered the NYC city theme with the launch of
In today’s busy environment convenience is in ever higher demand. Delivery and subscription-based products and services are the newest retail answer to consumers’ needs for
Although it is officially Spring, you wouldn’t know it with the cold front and snowy weather we’ve recently been having. However, as Spring and Summertime
Regardless of our age, fairytales and princess fantasies stay with us. Disney is a master marketer of fairytales and has been successfully fueling the market
Life used to be less complicated. Expecting parents had few choices for children’s products and brands. Today there is a plethora of services and products
Because of today’s busy and hectic lifestyles, consumers are on the run and continually searching for convenient products and services to make life easier. In
Bespoke, Customized, and Made-to-Order are not new concepts, but they are being interpreted in new ways. At one time, customized products and services were elite
Ahh bed…if life were perfect, we would all sleep through the night and get a full eight hours. As we know, life isn’t perfect and