With rising prices, consumers are feeling less financially secure. Bread Financial’s survey found that more than half (59%) of middle class U.S. consumers are concerned about inflation and are adapting
In today’s world, consumers want instant gratification and have access to everything at their fingertips. According to Zion Market Research, the global On-Demand delivery market was estimated to be worth
Trendincite LLC identified Robots Lend A Helping Hand as one of its top 5 trends for 2024. As we approach the final quarter, robots are making inroads in Quick Service
According to Statista, the U.S. hair care market is projected to generate $13.60 billion in revenue in 2024, with a CAGR of 1.16%. Circana’s data showed prestige hair sales grew
Space is always of interest and an ongoing inspiration for fashion, consumer packaged goods, and travel. Creative food and beverage translations, innovation in new food and beverages that can be
GAME ON Video games are a popular platform brands are using to reach and interact with consumers. Gamers of all ages and genders continue to be a target market for
Trendincite LLC has been observing trends for the last two decades. After reviewing dozens of trends, we landed on pet products, men’s grooming, and better-for-you-deodorant as three popular trends to
Business Travel and Personal Travel Blur In 2019, the word “bleisure” (a portmanteau of the words business and leisure) was coined when individuals added a few days at the end
Sustainability has been a hot topic for the last five years across all industries. Consumers’ awareness and growing concerns are a driving force behind sustainable consumer packaged goods innovation. Climate
Defining Web3, Metaverse, NFTs and Blockchain There is a lot of media and buzz around the terms Web3, metaverse, non-fungible tokens (NFTs), and blockchain. However, like me, the public is
Men’s Market According to Grand View Research, the men’s personal care category is expected to be worth $166 billion with a 6% CAGR by 2027. Following women’s skin care, men’s
Driven by the COVID-19 pandemic and the stay-at-home orders, there’s been a recent pet-adoption boom and many animal shelters have had all of their pets adopted. This is a silver
Marketers, researchers, and brands alike continually search for consumers to better understand their habits and preferences. Move over Millennials because marketers, researchers, and brands have an eye on Generation Z
“Pleather” (a portmanteau of the words plastic and leather) has been around for a century. Naugahyde, a vinyl coated fabric, was developed in 1920 in the US and was the
Sleep is an ongoing subject of interest as consumers continue to search for a full night’s rest. Sleep is inherently linked to health and wellness. It is essential to support
According to Grand View Research, the global baby toiletries market size was valued at $5.33 billion in 2019 and is expected to grow at a CAGR of 6.8% between 2020
When selling a product, marketers look for target audiences with a specific demographic. Products made for women with a focus on fluctuating hormones have been surfacing. However, women 50+ are
To capture consumers’ attention, the travel and hospitably industry has been using interactive themed experiences. Due to COVID-19, travel has been restricted and individuals are focusing on accessible destinations. In
The marketplace is crowded and brands continually look for new methods to reach and engage consumers. Digital advertising platforms such as Google, Facebook, and Twitter are popular platforms brands use.
Non-Alcoholic, Alcohol Alternative, Mocktail, Sober Curious, Sober Sometimes, Abstinence…call it what you will, but low or non-alcoholic beverages (LONO) are more than trending. According to IWSR, bottled low- and no-alcohol
American Pet Products Association reported that pet ownership in the last 30 years has risen from 56% to 68% of households. According to ResearchAndMarkets, the global pet food market was
Sleep is essential for good health and it is becoming a lifestyle focus. A variety of services and technology based products are launching to address consumers’ desire to sleep better.
According to the 2016 State Of Women-Owned Businesses Report, commissioned by American Express OPEN, it is estimated that there are 11.3 million women-owned businesses in the U.S., employing nearly 9
Laundry, which is usually perceived as a chore and unglamorous, is becoming a subject of interest. According to Cassandra research, “62% of U.S. youth have or would be willing to
Space continues to be an area of interest and exploration. The final frontier is becoming a reality. Consumer packaged goods are visiting space, space travel is being explored and pop
Although not a new concept, NYC city themes are inspiring recent fine fragrance launches. Laurice Rahme pioneered the NYC city theme with the launch of the Bond No. 9 brand
In today’s busy environment convenience is in ever higher demand. Delivery and subscription-based products and services are the newest retail answer to consumers’ needs for immediacy. An exciting twist to
Although it is officially Spring, you wouldn’t know it with the cold front and snowy weather we’ve recently been having. However, as Spring and Summertime approach, so do our fantasies
Regardless of our age, fairytales and princess fantasies stay with us. Disney is a master marketer of fairytales and has been successfully fueling the market by offering a myriad of
Life used to be less complicated. Expecting parents had few choices for children’s products and brands. Today there is a plethora of services and products available; many that have been
Because of today’s busy and hectic lifestyles, consumers are on the run and continually searching for convenient products and services to make life easier. In response to market demands, companies
Bespoke, Customized, and Made-to-Order are not new concepts, but they are being interpreted in new ways. At one time, customized products and services were elite and only available to the
Ahh bed…if life were perfect, we would all sleep through the night and get a full eight hours. As we know, life isn’t perfect and many of us do not