Technology continues to drive new product personal care launches, particularly in hi-tech facial skincare products. There has been a plethora of activity in high-tech facial skincare delivery systems, including battery operated devices, natural electrically charged facial products, and red and blue light phototherapy gadgets.
Keep Your Finger on the Pulse: Pulsating handheld gadgets is the latest hi-tech facial skincare craze. The newest targeted eye care introduction is L’Oreal’s Collagen Micro-Pulse Eye system. Individuals apply the anti-wrinkle and anti-dark circle cream under their eyes and then follow up with the anti-puffiness micro-pulse massager to stimulate circulation. The Clarisonic Opal Infusion system combines “breakthrough sonic technology with an anti-aging sea serum to hydrate and de-puff the skin around the eyes.” NuFace is a microcurrent hand-held device that delivers gentle impulses to “rehabilitate the muscles and improve circulation, texture, tone, and fine lines.”
No Batteries Needed: Hi-tech facial skincare products that create a natural charge without a battery are emerging. Aveeno Active Naturals Ageless Vitality Elasticity Recharging System “combines a blend of naturally charged biominerals” that when layered create an electrical charge and rejuvenate the skin. Roc Brilliance Day Rejuvenating Moisturizer is a two-step process that also creates a natural charge. The serum contains a patented micro-current technology “E-Pulse” with zinc and copper particles. When used with the crème it creates an electrical charge to enable the production of collagen and elastin.
Red Light, Blue Light: High-tech facial skincare gadgets that emit LED high-intensity red and blue light waves are the hottest applicators in home use products. ANSR Beam’s “red light wavelengths (632nm) penetrate the skin deeply to stimulate collagen to grow new, healthier cells and the blue light wavelengths (430nm) safely kill bacteria without causing dryness, redness or pain.” The Baby Quasar Red Light Therapy device “uses SequePulse technology with four wavelengths of red and infrared light” to stimulate the production of collagen and firm and tone the skin. The company also offers the Baby Blue device that when used in conjunction with each other fights acne and kills bacteria.
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