A close up of a Stevia plant with leaves for an ingredient article about alternative sweeteners and sugar substitutes in beverages, chewing gum and lip balm


The latest craze in the food and beverage sector is Stevia, a natural sweetener and common sugar substitute with zero calories. Its origins are from South America and it’s between 200 and 300 times sweeter than sugar. In December 2008, the FDA approved Rebaudioside A (Reb A), the extract from the Stevia leaf, creating a surge of activity and new launches.

Have a sweet tooth? PureVia™, Stevia Extract In The Raw™, and Truvia™ are three key Stevia brands marketed as a sugar substitute used as a sweetener. Recipes using Stevia in place of sugar are available such as http://www.purevia.com and http://truvia.com.

Need to quench your thirst? There are a plethora of beverages from water to soda to juice that are naturally sweetened and have reduced calories or no calories. For enhanced water, choose from SoBe Lifewater, All Sport Naturally Zero Made with Truvia™, and Glacéau Vitaminwater10.

Effervescent bubbles…For a carbonated drink, try Zevia Natural Diet Sodas, Nerd Zero Calorie Energy Drink, or Blue Sky Free by Hansen’s in Root Beer, Cola, Ginger Ale, Lemon Lime, and Cherry Vanilla Creme.

Fresh squeezedTrop50, Tropicana’s new orange juice, uses PureVia™ with “50% less natural sugar and calories” and Odwalla® Lemonade Light, Limeade Light, Mojito Mambo™, and Pomegranate Strawberry Juice Drinks are “50 calories per serving.” Hansen’s Natural Lo-Cal Juices feature Acai Blueberry, Apple Raspberry, Pomegranate Blackberry, and Tropical Mangosteen flavors.

Lip smacking and gum chewing…Stevia is making its way into lip balms and chewing gum. Eos Organic Lip Balm Smooth Sticks and Smooth Spheres and SteviaDent Chewing Gum are examples. Watch as Stevia becomes more mainstream and it emerges into other markets such as baked goods, confections, ice cream, and oral care.

Happy new year ahead…may it be filled with sweetness. Let Trendincite sweeten the deal and create a custom-designed trend excursion to inspire new product ideas.

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