In recent years, berries of all kinds have been receiving a lot of press due to their antioxidant properties and health benefits. Grapes, particularly those used in wine, are appearing in a variety of products across market segments. Food and beverages, accessories and innovative packaging, and high-end skincare products based on wine continue to emerge.
Wine and Dine…Following the eco-friendly trend, biodynamic wines (wines made without pesticides and artificial additives) are gaining popularity. Bonny Doon (California) is a quirky brand while Marc Kreydenweiss (Alsace, France) is a more serious brand. Both offer a selection of biodynamic wines. For cooks, Academie Culinary Wines recently introduced four cooking blends to complement different food groups such as “Blend #2 for seafood, poultry, and pork.” For foodies, Colorado Mountain Fine Wine Jellies features jellies made with different grape varietals such as Cabernet Sauvignon (made with the Cabernet Sauvignon Wine of Spero Winery). Similar to wine jellies, Wine Cellar Sorbet tantalizes the palate with sorbets based on “finished wines from around the world.” Flavors range from Champagne and Riesling to Sake. Health conscious individuals can eat the Resveratrol Winetime Nutrition Bar, which contains “Resveratrol, the ingredient in grapes acclaimed for its ability to forestall the ravages of time.” If you want the benefits of wine, but not the alcohol, try First Blush Juice in four variants Cabernet, Chardonnay, Syrah, and Merlot. For kids, there’s always Welch’s Grape Juice and Pop-Tarts’ just launched Frosted Wild! Grape.
Accessorize…For wine aficionados, there’s the Skybar Wine System, a home unit that “chills, pours and preserves” wine for up to 10 days. For wine glasses, Go Vino Shatterproof Glasses are “made from shatterproof plastic.” For cool and innovative packaging, 94Wines uses a unique color and numbering system to identify different varieties. They also offer a high tech feature which, allows individuals to personalize their wine bottle with text, photo or video using a QR Code read by a mobile phone camera. For an eco-friendly alternative, Wineberry is packaged in a “wood box made from sustainable forests in Bordeaux” and contains four wine bottles that last up to 6 weeks.
Beautify…wine isn’t just for drinking. High-end skincare products are focusing on wine as an active ingredient. The L’Or de Vie line by Dior was created from the extract of vines from the Chateau D’Yquem estate. Caudalie offers a vinotherapy skincare range based on patented technology that stabilizes grape seed polyphenols. For a spa experience, visit Loisium Aveda Wine Spa in Austria and indulge in a grape bath, wine skin peel, or grape essence treatment. For more affordable products with grape seed extracts, check out Merlot Skin Care and 29 Cosmetics.
Get your creative juices flowing. Harvest your new product ideas with a custom-designed trend excursion, peel back a marketing presentation, distill a newsletter or hire Amy Marks-McGee as a guest speaker.