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Trend Identification: How To Spot Emerging Trends – Class
Course Overview: Trend Identification: How To Spot Emerging Trends – online
New trends form rapidly as consumers’ needs, appetites, and interests evolve. To be proactive instead of reactive to the changing consumer, brands and services need to recognize patterns across industries and spot trends, which are ripe to cross categories and product platforms. This means having a breadth of product knowledge that spans beyond your specific market as well as the importance of looking at neighboring related and unrelated markets, some of which may seem irrelevant. This introductory course will provide insights on how to spot trends and identify patterns with a focus on fragrance and flavor ingredients. Participants will be introduced to the crossover of ingredients, have a heightened awareness, and be better equipped to be proactive.
- Interactive Session: Identifying a trend to be shared with the group (optional)
- To participate, you’ll need to come prepared with a trend in mind you want to explore
Watch this quick video to learn more