World Taste & Smell Association Sensory science touches upon our 5 senses - sight, smell, taste, touch, and hearing. Emotional Wellness is a fundamental factor for consumers and the products they purchase. Consumer packaged goods designed to enhance pleasure, diminish pain, or solve a problem are drivers, many of which incorporate multiple touchpoints and underline ... Read more
Fragrance Alliance Network Course Overview: Trend Identification: How To Spot Emerging Trends - online New trends form rapidly as consumers’ needs, appetites, and interests evolve. To be proactive instead of reactive to the changing consumer, brands and services need to recognize patterns across industries and spot trends, which are ripe to cross categories and product ... Read more
FRAGRANCE ALLIANCE NETWORK Course Overview: Finding Inspiration: How to Get Unstuck in New Product Development – online Often inspiration is in front of you, but you’re too busy to see it. Sometimes you are stuck. If you are stuck and feel like your creativity is drained, this course is for you. This introductory course will ... Read more
