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A Look Back And A Look Forward – Food & Beverage Trends Shaping Innovation
2025 NAFFS Annual Convention
Join Amy Marks-McGee of Trendincite LLC, presenting A Look Back And A Look Forward – Food & Beverage Trends Shaping Innovation
Consumers’ expectations of their food and beverages are changing as their needs evolve. For the past two decades, health and wellness has influenced food and beverage choices. Consumers continue seeking functional foods and beverages such as non-alcoholic drinks and protein-rich food. The emergence of GLP-1 is transforming consumers’ relationship with food and impacting future innovation. Advancements in technology such as the metaverse, artificial intelligence, and robots, are fueling the next generation of food and beverages. This presentation will examine marketplace activity and explore past and current consumer behavior shaping innovation.