The latest craze in the food and beverage sector is Stevia, a natural sweetener and common sugar substitute with zero calories. Its origins are from South America and it’s between 200 and 300 times sweeter than sugar. In December 2008, the FDA approved Rebaudioside A (Reb A), the extract from the Stevia leaf, creating a surge of activity and new launches.
Have a sweet tooth? PureVia
Need to quench your thirst? There are a plethora of beverages from water to soda to juice that are naturally sweetened and have reduced calories or no calories. For enhanced water, choose from SoBe Lifewater, All Sport Naturally Zero Made with Truvia
Effervescent bubbles…For a carbonated drink, try Zevia Natural Diet Sodas, Nerd Zero Calorie Energy Drink, or Blue Sky Free by Hansen’s in Root Beer, Cola, Ginger Ale, Lemon Lime, and Cherry Vanilla Creme.
Fresh squeezed…Trop50, Tropicana’s new orange juice, uses PureVia
Lip smacking and gum chewing…Stevia is making its way into lip balms and chewing gum. Eos Organic Lip Balm Smooth Sticks and Smooth Spheres and SteviaDent Chewing Gum are examples. Watch as Stevia becomes more mainstream and it emerges into other markets such as baked goods, confections, ice cream, and oral care.
Happy new year ahead…may it be filled with sweetness. Let Trendincite sweeten the deal and create a custom-designed trend excursion to inspire new product ideas.