What’s the difference between sorbet and sherbet? Both are made with fruit, water, and sugar, but sherbet contains dairy. These frozen treats are inspiring new spring and summer fragranced and flavored product launches. The fresh ingredients and pastel colors make for a good marketing story and marketers are capitalizing on it.
I’ll Drink To That…Flavored vodkas inspired by confections continue to be on trend. Icy sweet treats are the latest inspirations. Svedka Orange Cream Pop and Strawberry Colada join Svedka’s line. Pinnacle recently released Rainbow Sherbet, which “combines the zesty, citrus taste of orange and sweet lime with a creamy raspberry.” The company announced new products in the 2013 pipeline including Strawberry Shortcake. For the weight conscious, Smirnoff introduced Smirnoff Sorbet Light vodkas in three flavors – Lemon, Mango Passion Fruit, and Raspberry Pomegranate. Lemon is described as having a sweet lemon flavor with candy lemon notes while Mango Passion Fruit is subtly sweet with juicy mango notes, perfumed passion fruit, and ripe orange and Raspberry Pomegranate contains strong berry notes; all have a cool, refreshing finish.
In the House… Sorbet is appearing in personal care and air care introductions. Victoria’s Secret introduced a new limited-edition VS Fantasies Fresh Sorbets collection “inspired by the tempting flavors of Italian sorbets” in four skus. Chilled Lychee and Pink Honeysuckle, Frozen Apple, and Sparkling Cassis and Iced Peach and Violet are the three scents. WoodWick Candle adds Berry Sorbet to its line and Bath and Body Works brings the frozen dessert concept to life with its Italian Piazza Home Fragrance collection. The Gelato candle is “a creamy, sweet blend of raspberry and strawberry with an effervescent sugar-spun finish” and Limoncello has “notes of Sorrento lemons, cane sugar and a hint of lemon zest.” Fine fragrances join the bandwagon. Jimmy Choo’s new Exotic limited-edition summer scent features a blackcurrant sorbet note; Vera Wang Pink Princess uses a raspberry sorbet accord and Armani Diamonds Summer for Women limited-edition has a crisp green apple sorbet accord.
Color Me Happy…Sorbet is even inspiring color. Benjamin Moore named Lemon Sorbet the color for 2013 and describes it as “whispery, gentle tint is a soft, light yellow.” According to Benjamin Moore, there will be more use of pastels and lighter and brighter colors in interiors including paint, furniture, bedding, accessories, throw pillows, and throws. In cosmetics, Revlon adds four spring shades to its Colorburst Lip Butter Pacific Coast collection and one is aptly named Sorbet. Blossom Sorbet is LCN’s new 2013 spring nail color collection in four shades. In kitchen appliances, for the spring, Cuisinart launched four new colors and Watermelon Sorbet was one.
It’s early in the season; expect to see more sorbet and sherbet product launches inspired from these cool, crisp, and refreshing frozen treats.
Dive into summer and let Trendincite custom-design a refreshingly cool and inspiring trend excursion, a fresh marketing presentation, a crisp newsletter or hire Amy Marks-McGee as a guest speaker.