Trendincite LLC

Fuhgeddaboudit! Lost Business Opportunity

I am organizing a sensory trend excursion in Williamsburg for a large group of people and I recently called a few independent coffee roasters with retail shops and bakeries to arrange a store visit. I wanted to purchase an iced drink and a pastry for 25 people and have the owner speak about the history of the shop and what makes it unique. One would think this is a great business opportunity; a shop owner could introduce interesting products to potential new customers.

To my surprise, apparently I was wrong. Not 1 but 7, independent retailers in Williamsburg, Brooklyn turned me down. I’m still shaking my head in disbelief that they walked away from guaranteed business.Their reasons were:

I thought for sure in this economy and competitive business environment, finding an independent retail store to accommodate us would be an easy task.  I’m not sure what the store owners’ long term business growth strategies are, but from a business perspective, I think these store owners are shortsighted for multiple reasons:

I believe these stores have missed a business opportunity and are thinking small.  Think small and be small. Although I am intrigued by their store concepts and executions, I’m disappointed in their customer service. I’m not inclined to rush back to support their local businesses nor recommend them. I think I’ll fuhgeddaboudit!

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