IFT’s 2018 Annual Meeting Food Expo

IFT’s 2018 Annual Meeting Food Expo, July 17, 2018, 10:30 am – 12:00 pm

“How to Use Strategic Thinking to Navigate Consumer, Beverage, Food & Flavor Trends” Panel with Amy Marks-McGee of Trendincite LLC, Suzy Badaracco of Culinary Tides and Maeve Webster of Menu Matters

Amy Marks-McGee of Trendincite LLC
The Importance of Identifying Ingredient Trends: The Flavor & Fragrance Connection

This presentation focuses on the parallel relationship between flavor and fragrance and how both disciplines influence each other. It will examine the marketplace to identify familiar ingredients such as charcoal and emerging ingredients such as healing crystals used in consumer goods and services across both industries. As consumers’ needs, appetites and interests evolve, new trends form rapidly. In order to be proactive instead of reactive to the changing consumer, brands and services need to be able to recognize patterns across industries and be able to identify ingredient trends, which are ripe to cross categories and product platforms. This means having a breadth of product knowledge that spans beyond your specific market as well as the importance of looking at neighboring related and unrelated markets, some of which may seem irrelevant.

Learning Objectives:

  • Participants will be introduced to the crossover of flavor and fragrance ingredients
  • Participants will be better equipped to proactively look for ingredient trends and recognize patterns outside of the food & beverage industry

Register Here


McCormick Place, 2301 S King Dr, Chicago, IL 60616
July 17, 2018


Name IFT 2018 Annual Meeting Food Expo Categories Conference , Industry Event , Marketing Presentation




  • https://www.iftevent.org/