In The News
Want a taste of Trendincite LLC? See what’s being said about us in the news…
Forward Thinking: Fruit of the Vine
By Amy Marks-McGee, Trendincite LLC
Wine and grape seed extracts will continue to be explored for their health properties as new delivery systems and alternative market segments are concurrently developed, creating opportunities for both the flavor and the fragrance industries
"Grapes are known for their antioxidant properties
and health benefits. There has been an increased
interest in grapes, particularly those used in wine.
Manufacturers are launching an array of alternative and
innovative consumer products and services using wine in a
variety of foods and beverages, as well as in beauty products."
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Forward Thinking: Get Your Vitamins
By Amy Marks-McGee, Trendincite LLC
Health benefits where you least expect them
"Vitamin products are not new; they have existed since the early 1900s. However, new applications and delivery systems are emerging-from functional beverages and fortified foods to vitamin injections-as consumers seek new methods to get their daily dose of vitamins."
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The Creative Process and Using Your Five Senses
By Amy Marks-McGee, Trendincite LLC
"Often inspiration is in front of you, but you're too busy to see it. Making a conscious decision to use every sense to be inspired opens a world of applicable ideas."
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Forward Thinking: Bring Home the Bacon
By Amy Marks-McGee, Trendincite LLC
From cocktails to candy to candles, bacon flavor and aroma offers opportunities for innovation
"Q: What do the following items have in common: restaurant menus, cookbooks, confections, ready-to-drink products, personal care products, fashion and design, and technology?
A: One ingredient: bacon."
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Kombucha Transfers from Tea to Skin for a Brightening Effect
"In the fourth quarter 2009 Women in Flavor & Fragrance Commerce, Inc. Newsletter, Jeanine Pedersen of Takasago International and Amy Marks-McGee of Trendincite LLC note that kombucha will become mainstream and appear in upscale skin care products."
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Forward Thinking: Fountain of Youth 2.0
By Amy Marks-McGee, Trendincite LLC
Sprayable, drinkable and wearable antiaging solutions at the frontier of product development
"There is a plethora of antiaging products available-and it's not just skincare. New launches range from makeup to hair care to fine fragrance to nutraceuticals to cosmetotextiles."
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WFFC Trend Excursion Pursues Novel F&F Combinations
From cherry yuzu soda to Himalayan pink salt, event focuses on emerging and obscure sensory experiences.
"Novel flavor and fragrance combinations and applications were the order of the day when Women in Flavor and Fragrance Commerce recently held "On Trend Excursion" in New York's Chelsea and Meat Packing Districts, led by Amy Marks-McGee (Trendincite LLC) and Jeanine Pedersen (Takasago)."
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Faces of the Industry: Amy Marks-McGee
"The company's core values are to engage all five senses, capture inspiration from unexpected places, and make the creative process enjoyable."
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The F&F Horizon: 2009 and Beyond
Consolidation, core lists, raw materials, the economy, growing customer demands, all things green, and functional flavors and fragrances
"The convergence of healthcare and nutrition with personal care products and cosmetics is the future." - Amy Marks-McGee, Trendincite
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3 Key Trends for 2009
By Amy Marks-McGee, Trendincite LLC
"Products and services that are multisensorial, green, or functional are going to shape the fragrance and flavor industry in 2009 and beyond."
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Live from New York: Breaking Fragrance Clutter
"Amy Marks-McGee, president of TrendIncite LLC, moderated the panel."
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Beauty Biz - Rise Above The Pack
"On October 23, The Fragrance Foundation's Associate Board held Breaking Through The Clutter - an event that emphasized how fragrance brands can become unique in their own right and get noticed among the masses. Amy Marks-McGee of TrendIncite, LLC moderated the discussion. She mentioned that there is a lot of clutter of fragrances and that according to the NPD Group, in 2007, 1,100 women's brands were on-counter, compared to 10 years ago, when there were only 360."
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Trend Trek: New York
"Amy Marks-McGee (Trendincite) recently led members of Women in Flavor and Fragrance Commerce on a tour through New York’s West Village neighborhood, providing insights into the latest culinary, fragrance and design trends."
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The Hunt for Olfactive and Organoleptic Inspiration
“Amy Marks-McGee (Trendincite) led members of Women in Flavor and Fragrance Commerce on a multisensory tour through New York’s West Village neighborhood, highlighting novel fragrances, flavors and textures.”
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ABC Carpet & Home…A Trend Expedition New York City
“Occasionally, developing new concepts with an element of intrigue can lead to an unexpected creative block. Stepping outside of a normal day to day work environment and routine helps spur creativity and brings a new perspective to the development process and finished product. An expert team of beauty industry associates from the marketing, research, technology and product development arenas that are also members of a Networking/Trend group founded by “Amy Marks-McGee” Trendincite LLC gathered at the store.”
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