Perfumer & Flavorist Forward Thinking
Read Amy Marks-McGee’s Perfumer & Flavorist column, which focuses on the parallel relationship between fragrances and flavors.
P&F Liquid Assets Part 1 October 2015
Top trends in the flavor and beverage industry. Market activity is being driven by bottled water, artisanal sodas, fortified protein beverages, tea, matcha and cold brew coffee.
P&F Savor the Flavor August 2015
Fermented, pickled and smoked are the latest techniques influencing savory flavor directions, while cannabis cuisine is just emerging.
P&F In The Air December 2014
Innovation in seasonal and nature-inspired fragrances, surprise candles and technology that emits scents drive air care launches.
P&F Milking It August 2014
Manufacturers find new ways to grab consumers using innovative flavors in dairy and more.
P&F Mint Condition December 2013
The flavor staple for toothpaste and chewing gum continues to emerge in the marketplace.
P&F Crafting Beauty with Nature’s Resources October 2013
Demand continues to increase for natural products in fine fragrance and skincare.
P&F Enchanted By Vanilla August 2013
Consumers still have a sweet spot for this tried-and-true flavor and fragrance.
P&F Citrus in the Limelight April 2013
Citrus’ refreshing effervescence is still appealing to palettes.
P&F Health Matters March 2013
Innovation in cold-pressed juices, healthful teas, water enhancers and gluten-free products drive the health and wellness trend.
P&F Sweet on Vanilla November 2012
Vanilla has warmed its way into flavorists’ and perfumers’ palettes as a classic, yet on-trend ingredient
P&F Sustain to Gain July 2012
Flavor and fragrance are in good company among industries turning an eye to eco-friendliness
P&F A Wealth of Health April 2012
The health and wellness trend spurs food and flavor innovation
P&F It’s Mint to Be March 2012
Mint helps to breathe freshness and coolness into a variety of flavor and fragrance applications
P&F A Note on Fragrance, A Feminine Point of View January 2012
A focus on rose, love, life and gold carry feminine fine fragrance trends
P&F Au Naturel October 2011
From botanical beauty products to raw, vegan fast food drive-thrus, natural and organic trends are affecting fragrances and flavors
P&F You Are What You Eat August 2011
Promising culinary ingredients with beneficial health properties emerge as key components in flavored and fragranced products
P&F Beauty Inside and Out April 2011
Health and wellness applications take center stage
P&F It’s Citrus March 2011
From standbys lemon, lime and orange to yuzu, bergamot and blood orange, citrus remains one of the most vital elements adding zest to the flavor and fragrance market
P&F Aloe and Agave Redefined November 2010
From tissues to detergents to cocktails and beyond, new applications breed new sensory experiences with healthy positioning.
P&F Turmeric, an Emerging Ingredient September 2010
Novel applications from beverages to personal care.
P&F Fruit of the Vine June 2010
Wine and grape seed extracts will continue to be explored for their health properties as new delivery systems and alternative market segments are concurrently developed, creating opportunities for both the flavor and the fragrance industries.
P&F Get Your Vitamins March 2010
Health benefits where you least expect them.
P&F Bring Home the Bacon January 2010
From cocktails to candy to candles, bacon flavor and aroma offers opportunities for innovation.
P&F Fountain of Youth 2.0 November 2009
Sprayable, drinkable and wearable antiaging solutions at the frontier of product development.
P&F 2009 and Beyond January 2009
Consolidation, core lists, raw materials, the economy, growing customer demands, all things green, and functional flavors and fragrance.
P&F 3 Key Trends for 2009 January 2009
Products and services that are multisensorial, green, or functional are going to shape the fragrance and flavor industry in 2009 and beyond.