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About
Amy Marks-McGee
President
Trendincite LLC
Amy Marks-McGee is an award-winning creative marketing professional with over fifteen years of success within the fragrance and flavor industry. She received a Bachelor of Fine Arts from Washington University in St. Louis, Missouri and a Master of Business Administration in Marketing Management from Baruch College in New York City. Her work experience includes fine fragrance, air care, and personal care marketing for International Flavors & Fragrances (IFF), Noville, and Givaudan. She received an American Institute of Graphic Arts (AIGA) silver award for Givaudan's ScentCast™ program, an annual interactive trends forecasting tool.
In 2006, Amy founded Trendincite LLC, a consulting company to help clients cull through, distill, and translate pertinent trend information into tangible products. Trendincite specializes in creating custom-designed guided trend excursions to unique stores, boutiques and restaurants to encourage creativity and inspire new product opportunities. She helps clients identify trends early and apply this knowledge to their products and/or brands enabling them to be proactive instead of reactive to the changing consumer. Her clients include fragrance and flavor suppliers, consumer packaged goods manufacturers, and market research firms.
Amy has expertise in:
- Trend Identification
- Trend Excursions
- Inspiration Meetings
- Concept Development
- Brand Analysis
- Marketing Presentations
- Consumer Insight Analysis
- Nielsen & IRI Analysis
- Product Evaluations
- Fragrance Databases
Amy is a board member of Women in Flavor & Fragrance Commerce and an active member of Cosmetic Executive Women and Fashion News Workshop. In 2006, she founded Trendincite Xchange, a Trends Networking Group to discuss emerging trends in a myriad of industries. She writes the Forward Thinking column in Perfumer & Flavorist magazine and contributes articles to GCI. |
